泰国正大集团公司价值链拓展略论Thailand Zhengda Group Enterprise Value Chain Analysis 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 本文对今朝年夜举进入中国批发市场的外资企业停止计谋剖析，泰语论文范文，经由过程如许的剖析和研究，可以或许使中国批发公司从中进修一些先辈的经历、获得一些启发，为国际批发公司面临挑衅，停止计谋转移和计划奠基基本。因为今朝世面上对沃尔玛(WAL一MART)、家乐福(CARREFOUR)或英国的德士古(TESCO)等世界批发巨子的文字性剖析有许多，这些对于中国批发公司制订本身计谋有很年夜的赞助。在这里本文拔取了当今剖析较少的泰国正年夜团体易初莲花停止价值链剖析，完美中国批发市场计谋剖析结果。本文从正年夜团体的公司运营目的动手，采取公司价值链的剖析对象，摸索正年夜团体使公司增值的运营环节，停止焦点竞争力的剖析，获得团体应当年夜力成长批发价值链的结论。本文的重点在于解释公司的营销措施的转变能否可以成为公司新的利润增加点。正年夜团体在泰国外乡运营时，起先仅仅运用分销商运营发卖的传统措施。然则在运营进程中泰国正年夜团体选择了创办年夜型超等市场的发卖渠道获得了贸易上的胜利。本文运用计量模子对反应中国批发业市场成长趋向的目标停止趋向剖析，获得正年夜团体应当进入中国批发市场的结论。而且运用计量模子对作用中国批发行业的内部身分停止了相干性剖析和定性的剖析，这些身分重要有经济身分、社会文明身分、政治身分、技巧身分。本文运用思潮征询企业所做的市场查询拜访成果停止剖析，获得的结论是中国将来批发业最具有优势的运营态势是方便店和超等市场。正年夜团体进军中国批发市场的情势以超等市场为主、快餐业为辅，在计谋上是符合成长趋向的。本文运用直接情况身分剖析，对行业内同业业竞争者、顾客、临盆材料和资金供给和休息力起源停止略论，肯定了正年夜团体易初莲花在中国批发市场中的地位，为制订响应的计谋作为指点。在以上剖析的基本上，本文从营销、财政、临盆技巧、人力资本和组织治理方面临正年夜团体的价值链拓展计谋的制订和实行停止了剖析，泰语毕业论文，并为中国国际的批发公司提出了比拟适用的成长建议。 Abstract: This paper on the eve of the current lift into China wholesale market of foreign companies to stop strategy analysis. Through such analysis and research, can perhaps make wholesale enterprises in China from learning some advanced experience, get some inspiration, for domestic retail enterprises face a challenge, stop strategies for the transfer and plan a foundation. Because the current world of Wal Mart, Wal Mart, Carrefour, Carrefour) or British Texaco (Tesco), world retail giant text analysis there are many, these on China's retail enterprise develop strategy itself is the eve of the sponsorship. In this paper, the use of today's analysis of the Thailand group is less than the beginning of the eve of the group to stop the value chain analysis, the perfect Chinese wholesale market strategy analysis results. The from the eve of the group's business objectives begin, take the enterprise value chain analysis explore is Nianye groups enable value-added enterprises operation link, analysis of core competitiveness, won the group should be when night growth wholesale value chain of the conclusion. The key point of this article is to explain whether the change of the enterprise marketing method can become a new profit point. Are large groups in Thailand local operations, the traditional method first applies only to distributors operating sales. However in the operation of the process in Thailand is the eve of the group chose founded large super market sales channels to victory in a trade. In this paper, we use econometric models to analyze the trend of the growth trend of the wholesale market in China, and get the conclusion that the positive group should enter the wholesale market in China. And the use of econometric models to affect the internal identity of the Chinese wholesale industry to stop the analysis of coherence and qualitative analysis, these factors are important economic factors, social and cultural identity, political identity, skills. Based on the thought of consulting company market query survey results analysis, the conclusion is Chinese future wholesale industry most the running situation of the advantage is convenient for the shops and super markets. Is Nianye group to enter China wholesale market situation to the super market, the fast food industry, supplemented by, in the strategy is conform to the trend of the growth. In this paper, the direct application status analysis on interbank industry competitors, customers, production materials and supply of funds and labor force origin analysis, certainly are groups easy early Lotus in China wholesale market position, to formulate a response strategy as a guide. In the above analysis basically, this paper from marketing, finance, production skills, human capital and organizational governance facing are large groups of value chain development strategy formulation and implementation are analyzed, and proposed the match for growth suggested for China international wholesale enterprises. 目录: |
