Abstract
Business correspondence is widely used as a bridge to improve the business development and strengthen the relationship between the business partners, which has been highly valued by businessmen. In order to develope partnership better and promote business contract, cooperative principle and politeness principle play an important part in business correspondence. Since the two principles are put forward and completed by scholars, they always play a important part in business correspondence writing. Each principle has its own characteristics. Nevertheless, there are similarities and differences among the two strategies. They seems like oppose to each other while coexist in application. If the two principles are used well in the business correspondence, the conversation will be successful, otherwise, it may fail. Therefore, this paper focuses on how to use the two principles well, discusses the influence of the two principles on communication and trade, definitely hope the results can give some help to the people who work for business or the people who want to study business English correspondence.
Key Words: Business English Correspondence Cooperative Principle
摘 要
商务函电作为一种广泛使用的促进贸易和增强合作人之间友好联系的桥梁，受到了公司领导的高度重视。为了更好地发展合作联系，英语毕业论文，促进贸易往来，礼貌准则和合作准则在商务函电中起到了很大的影响。这两个准则从被提出到不断地被各个学者完善，一直对英语商业函电的书写起到很大的影响。两种策略彼此有相同的地方，英语论文，也有各自的特点，它们相互矛盾却又同时存在。如果合作准则和礼貌准则能够在商业电函中得到很好的运用，那么商务洽谈将会非常顺利，反之，很有可能失败。因此，本文以如何合理应用合作准则和礼貌准则为中心，研讨这两大准则的适用对双方沟通、贸易的作用，希望能为商务工作者和英语商务函电学习者提供一定的帮助。
关键字：商务函电 礼貌准则 合作准则
1 Introduction
As the world is becoming a globalized village with rapid development of technology, businesses between different countries, i.e. multination businesses, English is widely used by many countries. As a main intermedia of the communications between international business parties, Business English Correspondence (BEC) is inevitably important for successful business. BEC is the most used and unavoidable communication way to establish good relationship between partners. It can be used to sell, make requirements, reply to customers’ requirements, place the orders, make complains, reply customers’ complains, etc. |
