Executive Summary
Trumpton College is only a small local college, serving the tertiary education needs of a medium sized town, as such it needs to try to focus on creating a new, or exploiting an existing niche market, rather than competing with major universities. It's 100 staff are in a ratio of 1:15 with the students, however without data on teaching versus support staff it is hard to estimate class sizes, and thus potential teaching quality. Despite the college catering to students from age 16, the average age of the students is ten years higher, thus indicating that the college's strengths may lie in teaching a more mature audience. Indeed, with the Business Administration Course currently satisfying the training needs of junior staff in small local businesses, the new Business Management Course seems an ideal new course for the school to launch. However, the success of the course relies mostly, in my opinion, on three key aspects.
Firstly, the course is aimed at trainee managers, who are often expected to do the vast majority of their learning on site. Indeed, with many businesses relying on bringing their trainee managers up to speed on the individual aspects of the specific industry in which they are involved, and the business for which they work, it will be more difficult to successfully market this course, compared to the Business Administration Course, which targets more junior and thus numerous and less essential staff.
Secondly, the college currently has only one academic and one administrative staff member with experience of running a course at this level. Although administration problems should be easy to rectify, any academic problems in the early stages of the course, such as inexperienced and confused staff, could potentially reflect badly upon the course and the college as a whole, and thus discourage businesses from helping employees participate and, in extreme cases, could potentially damage the Business Administration Course.
Finally, it is important to continually assess the course from a range of perspectives, making changes and improvements as required, depending on the popularity and scope of the course. The Balanced Scorecard model will be used for this, as it is viewed as it will enable the college to manage this course by objective, over a range of performance indicators.
Basic Marketing plan
Influential marketing academics have all argued that the marketing of educational services needs to be made more relevant to business and marketing practices, an argument which is especially relevant for small businesses, which are often in delicate financial situations. An important aspect of relevance is the acquisition of work related skills, including group working, leadership and administrative skills. Traditional teaching methods are inappropriate for the development of such skills, and thus in order to be truly successful, this course needs to ensure that its 'product' utilises more practical and up to date teaching methods in order to correctly teach and develop these skills. Action learning is proposed as an alternative, more effective teaching approach by Harker and Brennan (2017), who describe, in depth, the principles of action learning, and provide a detailed case study of the implementation of an action learning module in e-marketing which simply and effectively il，英语论文网站，英语毕业论文 |
