导读：这是一篇商务实用英语小论文，主要是介绍如何正确使用市场营销策略从而达到销售的目的，该论文撰写者是新加坡的著名商务人士。本论文由英语论文网留学英语中心商务英语论文频道商务英语谈判论文专栏整理推荐。 摘要：公司为了赢得市场，会采取各种各样的营销策略，主要包括：广告策略、价格策略、品牌策略、服务策略和不同的销售渠道。而每种策略在实施的过程中又可以采取多种不同的形式。如价格策略就可以有降价、折扣、搭售论文等不同形式；又如销售渠道可以分为分销、直销、一级分销、多级分销等形式。具体公司会采用何种形式要根据具体的产品、地区、时间销售环境而确定。 关键词：市场营销策略；销售渠道；英语使用 下面就与营销相关的表达方式举一些例子： As part of our marketing mix, we'll label the product as a premium item with above-average quality. It fits with our image as one of the top companies in the business. It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight. I like dealing from a position of strength, so let's identify all our weaknesses up front and work to eliminate them. Our target customers are the 25-35 year olds. They have a lot of discretionary buying power. Our tires are the best on the market. Let's sponsor a car-racing team to prove it. We're behind the competition. They've had similar items out for some time. What can we do to get market penetration for our product? Our market share is dropping. We need to increase sales. Let's offer customers a discount. We need to know if this campaign is meeting our objectives. Let's measure its effectiveness by using a unique telephone number. 如果你对商务英语翻译论文感兴趣，英语论文题目，请查看。 |
