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摘 要 本文通过系统略论和大量实例的比较,论述外贸信函英语应坚持的礼貌准则,归纳出当代外贸英语信函运用礼貌准则的主要措施。 关键词 外贸信函英语 礼貌准则 圆通 Abstract Through a comprehensive and systematic analysis and comparison of English business correspon-dences, this paper argues that the principle of politeness in English business correspondence should be upheld.Also presented in this paper are several methods to achieve politeness in English business communications. Key words English business correspondence / the politeness principle / tact 语言学家Leech曾提出礼貌准则,认为在所有的语言交际中,说话人和听话人之间应尽量地表示礼貌(maximize the expression of politebeliefs)和尽量减少不礼貌的表达方式(mini-mize the expression of impolite beliefs)。此项准则对外贸信函英语具有特别重要的意义。因为人都有“面子”,若在信函中不给对方“面子”,本来完全可以成交的买卖也会失去;礼貌的外贸英语信函重视对方的观点,尊重对方的权利、愿望和需要,迎合对方的心理,能产生令人愉快的感觉,从而促成和扩大对外贸易。因此,我们要注意礼貌准则的运用。 1 使用简洁的客套语 当代外贸英语信函摈弃了一些陈旧难懂的客套语,如your esteemed favor(贵方的大函)、we have for acknowledgement with thanks...(我们已收到……十分感谢)等,但为了礼貌,还得用一些简洁的客套语,如thank you、we areglad/pleased、we have pleasure、we would likeyou、we would be obliged/grateful/appreciated if等。例如:1.Wethank youfor your letter of June 18andhave pleasureto inform you that the cata-logue you asked for has been airmailed underseparate cover.(你方6月18日来信已收到,谢谢。兹奉告你要索取的目录已另由航空寄发。)2.Wewould likeyouto enquire into the fi-nancial and credit status of a firm in Milan onour behalf.(请代为查询一下米兰一家商行的财务和信用情况。)3.Wewould be obliged/grateful/appreci-ated/pleased ifyou would let us know if thecompany is reliable in paying debts,and also ifthey pay promptly.(如蒙告知我们这家企业偿付债务是否可靠及他们付款是否及时,我们将十分感激。) 2 注意措辞 如果用词不当,就会冒犯对方,引起对方的不满和反感,从而作用贸易的顺利进行。例如: 1·We sincerelyadviseyou to accept ourproposal as our stocks are getting lower and low-er day and day,and we are afraid we shall be un-able to meet your requirements if you fail to letus have your confirmation by return.(我们真诚地劝告你方接受我们的建议,因为我们的库存逐日减少。如果你方不立即确定,我们恐怕将无法满足你方需要。)此处advise用得不妥,因为advise有一种居高临下的涵义,好象非接受我们的建议不可;其实对方接不接受得由自己作主,别人无权干涉。故把advise改成recommend更为妥当。 2.Werejectyour order No.85 for 100,000yards of Cotton Prints Art.No.1002.(我们拒绝接受你方85号对于订购货号1002号印花布十万码的定单。)此句单刀直入地用reject(拒绝)不太好,可改成Unfortunately,we have been unable to ac-cept...(很遗憾,我们不能接受……)3.The Agreement in question calls for yourworking out business to the amount of￡….Ingoing through our records,however,we find thatyour business done to date amounts to only￡…,your failureis obviously at variance withyour undertakings set forth in the above_men-tioned Agreement.Therefore,we hope that youwill spare no efforts to strive for more business tocarry out the provisions of the Agreement as ex-pected of you.(该协议书要求你们做成……英镑业务,但在查阅我们的记录时,我们发现你们迄今为止仅做了……英镑业务。 你方的失败与上述协议书所规定给你们的任务显然不符。因此,希望你方努力争取更多业务,以履行协议书要求于你方的条款。)此处your failure不妥,应改为the inactivi-ty on your part(你方的这种不景气)。 3 使用虚拟语气 使用虚拟语气可以使句子更婉转,具有更多的磋商余地,更有利于达成贸易协议。例如: 1·If another instance of this discrepancy be-tween the sample and the goods received shouldoccur,it would be very embarrassing.(如果订货样品与收到的货物不符的情况再发生的话,会令人十分困窘。) 2.Could you also supply samples of the vari-ous skins of which the gloves are made, weshould find it most helpful.(如也能寄来各种用于制手套的皮样将是极为有帮助的。) 4 使用对方观点 在外贸英语信函中,我们切记给谁写信。应站在对方的立场看问题,考虑对方的处境,明白对方的难处,说明我们了解对方、体谅对方,从而鼓励对方与我们合作。例如:We_viewpoint(我方观点) 1. You have not opened the L/C for yourorder,which has been ready，英语论文题目，英语毕业论文 |
