论文ID:375641526 ,附开题报告 商务英语信函写作初探
摘 要
随着社会经济的迅猛发展，商务信函已逐渐成为人们在经济领域中交流的重要手段之一，通过它人们可以交流信息、关系业务、商谈贸易、磋商、处理问题、建立友谊等。商务英语信函作为一种英语书面语篇具有很强的针对性和目的性，在词语选择，英语毕业论文，句法结构，和篇章建构等方面都与一般的英文写作有着很大的不同，他具有自己的独特性。这就决定了商务信函必须得注重礼貌准则。
本文主要介绍商务英语信函写作的实用性，其独特的语言特征，句法结构，以及从语用学礼貌的角度阐述了商务英语信函的写作措施和技巧，并从商务电函的词汇使用，英语毕业论文，句式使用等方面说明如何去写礼貌得体的商务信函。 关键词：商务英语信函写作 礼貌准则 委婉表达 My Initial Study on Business English Letter Writing
Abstract
With the rapid development of the social economy, business letter has gradually become one of the important means of communication in the economy field. Through it people can exchange information, contact business, bargain trade, negotiate, transact the issue, set up the friendship and so on. As one kind of the English writings, business English writing has very strong pertinence and teleology in words choice, sentences structure, chapters’ construction and other aspects it’s different from the general English writing, it has its own unique. This determines that business letters must pay attention to politeness principle.
This thesis mainly introduce the practicality of business English letters writing, its unique language features, syntactic structure, and from the perspective of pragmatics---politeness to expound the writing methods and techniques of the business English letters, at the same time, it explain how to use the business vocabulary and the sentence to write a polite and decent business letter.
Keywords: business English letter writing, politeness principle, euphemism
Contents
摘 要2
Abstract3
Contents4
Introduction5
1. Characteristics in Business English Letter Writing6
1.1. The Role of Business English Letter6
1.2. Some Features of a Good Business English Letter7
1.3. Types of Business English Letter7
2. Principles of Business English Letter7
2.1 Consideration8
2.2. Correctness9
2.3. Completeness10
2.4. Concreteness11
2.5. Conciseness12
2.6. Clarity13
2.7. Courtesy13
3. Difference Between Business English and Normal English15
3.1. Use Terms and Acronyms15
3.2 Use Customary Sentences16
3.3. Different Meaning16
4. Politeness Principle in Business English Letter17
4.1 Tact Maxim18
4.2 Generosity Maxim18
4.3 Approbation Maxim18
4.4 Modesty Maxim19
4.5 Agreement Maxim19
4.6 Sympathy Maxim19
5. Skills of Business English Letter Writing20
5.1.Choice of Words20
5.1.1. Adopt Affective Word20
5.1.2. Adopt Modal Verb21
5.1.3 Adopt Mild Tone21
5.1.4 Adopt Your-Attitude21
5.2 Sentence Pattern and Grammar Use22
5.2.1. Adopt Interrogative Sentence rather than Imperative sentence22
5.2.2. Adopt Subjunctive Mood22
5.2.3. Adopt Passive Voice23
5.2.4. Change the tense23
5.2.5. Weaken the negative24
Conclusion25
Acknowledgements25
Bibliography25
商务英语信函写作的特点...... |
