英文摘要 2-4 摘要 5-9 Chapter Ⅰ Introduction 9-13 1.1 Background of the Study 9-10 1.2 Significance and Purposes of the Study 10-12 1.3 Layout of the Thesis 12-13 Chapter Ⅱ Literature Review 13-24 2.1 English Business Letters 13-21 2.1.1 Definitions of English Business Letters 14-15 2.1.2 Characteristics of English Business Letters 15-17 2.1.3 Essence and Functions of English Business Letters 17-19 2.1.4 Classifications of English Business Letters 19-21 2.2 English Business Letters and Politeness Principle 21-22 2.3 Previous Researches in this Field 22-24 Chapter Ⅲ Theoretical Foundations 24-35 3.1 Leech's Politeness Principle 24-28 3.1.1 Content of Leech's Politeness Principle 25-27 3.1.2 Importance of Applying Politeness Principle 27-28 3.2 Brown and Levinson's Face Theory 28-30 3.2.1 Content of Brown and Levinson's Face Theory 29-30 3.2.2 Necessity for Applying Face Theory 30 3.3 Culture and Politeness 30-35 3.3.1 Relationship between Culture and Politeness 31-32 3.3.2 Pragmatic Differences of Politeness Principle in Different Cultures 32-33 3.3.3 Reasons for Pragmatic Differences in Politeness Principle 33-35 Chapter Ⅳ Methodology 35-38 4.1 Research Questions 35-36 4.2 Research Design 36-37 4.3 Data Collection 37-38 Chapter Ⅴ Results and Discussions 38-66 5.1 Positive PP and Negative PP Application in English Business Letters 38-48 5.1.1 Analysis of Negative PP in English Business Letters 39-43 5.1.2 Analysis of Positive PP in English Business Letters 43-46 5.1.3 Analysis of Six Maxims in English Business Letters 46-48 5.2 Pragmatic Analysis of Different Types of English Business Letters 48-53 5.2.1 Analysis of PP in Collaborative Letters 48-50 5.2.2 Analysis of PP in Competitive Letters 50-52 5.2.3 Analysis of PP in Conflictive Letters 52-53 5.3 Similarities and Differences in Application of Politeness Principle 53-66 5.3.1 Chinese Politeness Principles and Typical Examples 57-58 5.3.2 German Politeness Principles and Typical Examples 58-60 5.3.3 Cultural Vacancy of English Business Letters 60-66 Chapter Ⅵ Conclusions 66-69 6.1 Major Findings of the Study 66-67 6.2 Implications of the Study 67-68 6.3 Limitations of the Study and Suggestions of the Further Study 68-69 APPENDIX:Sample Letters 69-74 REFERENCES 74-77 ACKNOWLEDGEMENTS 77-78 |
