巢湖学院本科毕业论文：英国婚姻广告的语言特点的探讨
Studying Language Features of Britain Matrimonial Ads
征婚广告是征婚者在报纸、杂志或网络等传媒上公布个人信息、寻求配偶的一种广告形式。征婚广告是一类特殊的广告，它不同于公司或商业广告，英语毕业论文，而是个人广告。它最直接的目的是引起读者对征婚者的注意和兴趣,使征婚者深深的印入读者的记忆,并且因此采取行动。闲暇时间里，我读了很多关广告英语于英国征婚广告的书籍。通过阅读这些书籍，英语论文，可以发现每一条征婚广告不仅反映其特有的西方社会文化风情,更体现着多姿多彩的英语语言特色。
ACKNOWLEDGEMENTS 致谢
First of all, I would like to express my gratitude to all those who helped me during the writing of this thesis. I gratefully acknowledge the help of my supervisor Ms Su, who has offered me valuable suggestions in the academic studies. In the preparation of this thesis, she has spent much time reading through each draft and provided me with inspiring advice. Without her patient instruction, insightful criticism and expert guidance, the completion of this thesis would not have been possible.
Second, I would like to express my heartfelt gratitude to teacher Tong, who led me into the world of translation. I am also greatly indebted to the teacher in English Department: Xiong Zhang bing who has instructed and helped me a lot in the past two years.
Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.
CONTENTS 目录
Chapter 1 Introduction 4
Chapter 2 Britain Matrimonial Ads 5
2.1 The history of Matrimonial Ads 5
2.2 Language Features of Matrimonial Ads 7
2.2.1 Concise language and pithy sentence 8
2.2.2 Original title and distinctive word 8
2.2.3 Various metaphor and subtile humor 9
2.2.4 The clever use of adjectives and modifiers 10
Chapter 3 Language Is The Main Carrier of Culture 10
3.1 The relationship between language and culture 10
3.2 British culture embodied by language features of matrimonial ads 12
3.3 Cross-cultural communication 13
Chapter 4 Conclusion 14
Bibliography 16
Studying Language Features of Britain Matrimonial Ads
英国婚姻广告的语言特点的探讨
Abstract 摘要: Matrimonial ad is a kind of advertisement about a person that he or she puts in a newspaper, magazine or website etc in order to meet a romantic partner. The matrimonial ad is some special kind of ad , because it’s not enterprise or commercial ad but personal ad. As a special kind of advertisement, its most direct purpose is to arouse the ideal reader's attention to the advertiser, which takes action. In my spare time, I read a lot of matrimonial ads of Britain. And the more I read ,the more I like it. By reading it, with each ad not only reflects the western social and cultural customs of its own, and embodies the variety of English language features. Linguists have made enormous efforts on discourse analysis of matrimonial ads from different language point of view. So far, research on the language features of matrimonial ads has not drawn people’s enough attention. Language is the supporter of culture, it cannot exist without culture and it also can reflect the culture. Through some representative Britain ads exploring English language features, and understanding the languag
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