| （摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 德国KR企业是全球抢先的啤酒、饮料灌装及包装装备的供给商，占领着啤酒、饮料灌装和包装装备的最年夜市场份额。德国KR企业在中国改造开放的早期就进入了中国市场，其在华的成长也如中国30多年来高速增加的经济一样，飞速成长。德国KR企业在中国的营业80%来自啤酒与饮料行业，而在饮料行业的发卖额又占绝年夜部门。这就使得德国KR企业在中国的成长严重受制于啤酒、饮料行业的成长，今朝德国KR企业在中国的成长碰到了瓶颈。德国KR企业作为行业的引导者，要想持续坚持增加、扩展发卖、冲破成长瓶颈，开辟新市场是确保成长的殊途同归。本文就德国KR企业作为行业引导者，若何开辟新市场停止商量。文章重要根据菲利普。科特勒、凯文。莱恩。凯勒的市场细分实际、阿尔一里斯和杰克一特劳特的定位实际，联合德国KR企业产物发卖的特色，对德国KR企业产物与办事在中国的市场停止具体的剖析，重点聚焦德国KR企业灌装、包装产物的新市场开辟与拓展的营销战略研究与评论辩论上。起首，文章具体引见了德国KR企业今朝的运营现状，德语毕业论文，从装备发卖、售后办事、产物推行等几方面剖析德国KR企业的现状及存在的成绩。其次，依据波特的五力力剖析模子对德国KR企业的外部、内部情况停止了剖析，并侧重对灌装、包装产物线的竞争敌手停止了具体的剖析。最初，应用市场细分定位实际，对德国KR企业灌装、包装产物线的市场停止细分。并依据德国KR企业的产物及办事的特色，肯定目的新市场，依据4P实际制订开辟新市场营销推行战略。即，依据德国KR企业产物市场推行的项目型特色，以产物为新市场推行的切入点，运用德国KR企业先辈的技巧、完美的办事，德语论文，旨在为客户供给交钥匙工程的各项办事及整线临盆线产物，来完成对新市场产物的推行，同时晋升单机产物在新市场的发卖量。以完成行业引导型公司的新市场开辟与品牌延长，坚持公司的历久连续增加与成长。 Abstract: Germany KR company is the world's leading beer, beverage filling and packaging equipment suppliers, the occupation of the largest market share of beer, beverage filling and packaging equipment. Germany KR company in the early stage of China's reform and opening up into the Chinese market, and its growth in China as China's high-speed economic growth in the past 30 years, the rapid growth. German KR company in China's business 80% from beer and beverage industry, while in the beverage industry sales and the vast majority of the department. This makes the German KR company in China's growth is severely constrained by the beer, beverage industry growth, the current German KR company in China has encountered a bottleneck. Germany Kr company as the industry lead to want to continue to increase, expand sales, break through the bottleneck of growth, to open up new markets is to ensure that the growth of all roads lead to Rome. In this paper, the German KR company as an industry leader, how to open up new markets to discuss. This article is based on the importance of Philip. Kotler, Kevin. Ryan. Keller of the actual market segmentation, Al ries and Jack Trout positioning reality, united Germany Kr company product hair sell characteristics, to Germany Kr company products and services in the Chinese market to stop the specific analysis and focus on Germany Kr Company filling and packaging products of new market development and expand marketing strategy research and comment on the debate. First of all, the article describes the current status of the company's current operations in Germany KR, from equipment sales, after-sales service, product implementation and other aspects of the analysis of the status quo and the existence of KR company in germany. Secondly, according to Porter's five force analysis model of Germany Kr company external and internal situation to carry on the analysis, and focus on the rival of filling and packaging product line has carried on the concrete analysis. Initially, the use of market segmentation and positioning of the actual, the German KR Company filling, packaging product line to stop the market segment. And according to the German KR company's products and services, the characteristics of the new market, according to the actual development of 4P to open up new marketing implementation strategy. Namely, according to Germany Kr company product market in the implementation of the project characteristic, customized products to new markets for the implementation of the starting point, application Germany Kr company advanced skills, perfect service to pay a key project of the work and the whole line production line products to provide customers, to complete the implementation of pairs of new products, and promoted stand-alone products in the market sales volume. In order to complete the new industry to guide the enterprise development and brand extension, adhere to the enterprise long-term continuous increase and growth. 目录: |
