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【摘要】：
近几年来，从跨文化的视角探讨交际模式已成为国际经济机构内部文化异同略论的有效途径。中国加入世界贸易组织坚定了中国坚持走市场经济道路，同时为国外跨国企业提供了良好的投资环境。为顺应国际形势，越来越多的德国企业进入中国市场，成功的跨文化商务交际已成为企业国际化发展的迫切需要。对中德雇员双方交际模式的深入探讨有利于进一步认识德国跨国企业在华子企业内部文化异同，从而有助于企业更好地适应中国市场。
本文试图考察德国跨国企业在华子企业里中德双方雇员之间的交际模式异同。在对跨文化交际模式在理论和实践方面的文献回顾之后，本文根据权威与平等，德语论文范文，和谐的人际关系与个人主义，沟通风格，时间概念，安全感以及私人空间掌握共六个关键性文化维度重点略论了中德雇员在交际模式上的不同点，并相应得出六个建设性假设。本文采用定性略论法，以一家著名跨国企业为探讨对象，进行科学的半框架性的实地访问考察，分别从以下九个方面对建设性假设进行深入具体地论证：管理中的年龄因素，信息沟通，部门间的沟通与合作，团队合作，决策，分歧与一致，计划与安排，德语论文范文，规定与“灰色区域”以及公私生活空间划分。最后本文指出了笔者探讨的局限性以及对未来跨国企业跨文化商务交际探讨的展望。
【关键词】：文化 交际模式 跨国企业
Abstract (Chinese Version)4-5 Abstract (English Version)5-6 Acknowledgement6-7 Table of Contents 7-9 List of Figures 9-10 List of Tables10-11 Chapter 1 Introduction11-18 1.1 Rationale11-12 1.2 Research Objective12-13 1.3 Research Methodology13 1.4 Definitions13-16 1.4.1 Communication14 1.4.2 Culture14-16 1.4.3 Multinational Company (MNC)16 1.5 Structure16-18 Chapter 2 Literature Review18-33 2.1 Intercultural Communication18 2.2 Defining Cultural Patterns18-19 2.3 Components of Cultural Patterns19 2.4 Cultural Patterns in Communication19-31 2.4.1 Kluckhohn and Strodtbeck’s Value Orientation Theory19-21 2.4.2 Hall’s Approach of High- and Low-Context Cultural Patterns21-23 2.4.3 Hofstede’s Cultural Dimensions23-26 2.4.4 Confucian Cultural Values26-27 2.4.5 Fons Trompenaars’ Dimensions27-29 2.4.6 Jia Yuxin’s Communication Patterns and Styles29-31 2.5 Cross-Cultural Communication in Multinationals in China31-33 Chapter 3 Research Methodology and Design33-41 3.1 Methodological Considerations33-35 3.2 Research Design35-41 3.2.1 Hypotheses Generation35 3.2.2 Semi-Structured In-Depth Interviews35-36 3.2.3 Structure of the Fieldwork36-39 3.2.3.1 Selection of the Subjects36-38 3.2.3.2 Interview Guidelines38-39 3.2.4 Data Preparation39-41 Chapter 4 Differences in Communication Patterns between the Chinese and Germans in Multinationals and Associated Hypotheses41-59 4.1 Authority vs. Equality44-47 4.2 Harmonious Relationships vs. Individualism47-49 4.3 Communication Styles49-50 4.4 Time Orientation50-53 4.5 Security53-56 4.6 Privacy Regulations56-59 Chapter 5 Results and Discussion of the Empirical Research59-78 5.1 Authority vs. Equality: Age in Management59-61 5.2 Authority vs. Equality: Information Handling61-63 5.3 Authority vs. Equality: Departmentalism63-64 5.4 Harmonious Relationships vs. Individualism: Teamwork64-66 5.5 Harmonious Relationships vs. Individualism: Decision Making66-69 5.6 Communication Styles: Discussion vs. Consensus69-71 5.7 Time Orientation: Planning and Scheduling71-74 5.8 Security: Rules and “Gray Zones”74-76 5.9 Privacy Regulations: Public and Private Life76-78 Chapter 6 Conclusion78-81 6.1 A General Summary78-79 6.2 Limitations of the Study79-80 6.3 Possible Future Effort80-81 AppendixⅠ: Proposed Interview Questions81-82 AppendixⅡ: Interview Guidelines (English Version)82-84 AppendixⅢ: Interview Guidelines (Chinese Version)84-86 AppendixⅣ: Segmented Data File (Sample)86-93 |
