Now the world is in a period of economic prosperity, and the economy is a major theme in the world today. The advertisement in the economic development of the main role in the play. The advertisement designer's goal is to wish from advertising and image to attract potential customers to speak, to convey information and persuade them to purchase the recipient information about advertisement product. Is due to arrive at the advertisement effect, advertising language and the figure should appear to speak characteristics and response characteristics of the painting. Long talk confession to learn as a new research field to study concern actually unceasingly in the profound growth. Especially in recent years, the growth of advertising language learning is no longer limited to the text and more is to discuss with the advertising chart. Such research is confined in the magazine advertisement and the TV advertisement in the beginning of the stage. The billboard advertisement in the study is not to speak at long text value. Compared with other advertising media, the brand has two characteristics: first, it is a large number of people, the purpose of the crowd is important for a city or a city residents may be the visitors, it is 24 hours a day to play a role. Produce probation time is longer than other media. However, advertising is an outdoor advertising, advertising will be the consequences of many factors. Like the lofty building, parked vehicles covered the billboard, perhaps too far apart people couldn't see clearly advertising information and pedestrians are rarely specially stopped sufficient time to see billboard by foreign time is short and so on. In order to overcome these negative factors reached the expected consequences on the billboard advertisement, and plans to speak and speak map features different from other media used in the design and application. Other differences in the country's culture, psychology, and other factors are also important to the choice of speaking and drawing. Is to compare the two countries of the Chinese and German advertising signs of the text and the map can also be a place for the two countries of the public and cultural differences are familiar. Now in the international and foreign from the point of view of the advertising licensing of the research is not many, is a relatively new research area, there is a great potential for discussion. In my thesis analysis of hand language features and their graphic billboard, and carries on the comparison, find out the Dehan billboard chart, and speak civilization implied the difference and similar places. This thesis is divided into the actual departments, speech analysis, figure analysis, graphic and text analysis of the four departments: in the actual departments to discuss the actual situation of advertising text analysis, and then through the process of application of these practices to analyze the characteristics of the advertising signs and their relationship. According to the advertisement effect first three stages of the five stages: basic analysis as to speak, to attract attention, transfer information, purchase over. Advertising signs will be separated in the three phase of the effectiveness of the words, syntax, rhetoric, and so on to analyze, to complete the effect of the advertising card to complete these effects in the speech have appeared what characteristics, the Chinese and German advertising signs to speak and what similarities and differences. Followed by the analysis of the graph. The paper will analyze the effect of the essence, meaning and advertisement of the graph. The effectiveness of the map and the effectiveness of the three are also closely related to the effectiveness of. The relationship between the effectiveness of the graph and the culture is also a focus of the study. At first, it is an important part of the relationship between the words and texts, and the differences between the words and the essence, the differences of the efficacy and the relationship between the two. Through a series of analysis of the original invention, the advertising signs in the text and figure in order to achieve the effectiveness of advertising has been a certain feature. In attracting attention to the effectiveness of the advertising language types and rhetorical devices play a major role. In order to complete the second phase of the transmission of information on the role of the high frequency of the application of the high frequency of lexical category separation is a noun, description of words and verbs, which is related to the effectiveness of the. And in the Sino German advertising signs and the syntax of these lexical category has a difference. Other sentence length and sentence structure also have a major impact on the transmission of information. Billboard information must be received in a short time, the end of the card is not too long, the construction can not be too complicated. The first effect is overwhelming. Sino German advertising signs through the process of information on the product interpretation, perhaps to the manufacturer's evaluation and the recipient of information on the impact of information on the recipient to purchase products. There are three kinds of meanings: the inner, the connotation and the associative meaning. In general all product billboard as long as the inner meaning, goal is to inform the observer product appearance. There are a number of plans, such as the product of a trademark or the company's mark, which is a general meaning. We have nothing to do, just one meaning. There are also some figures in addition to the meaning of the above meaning. The meaning is objective, and it varies from person to person. The picture in the advertisement has three main effects: attract attention, convey information, stimulate emotion. The third effect is in my opinion through another method of persuading function. And these effects are relevant to the culture. The same kind of figure in different civilizations can pass the information, to stimulate the different emotions. The advertisement card is not in the picture and text relationship with a concept 目录: |
