Building a Framework for Tribal Messiahship : 신종족메시아 활동의 기본 틀 구축: 전도 문화 조성을 위한 마케팅의 긍정적 요소들 :Positi[韩语论文]

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ABSTRACT Today individuals and families from every walk of life are especially needed to contribute to peace on all levels of society. Unificationists, although called to become ‘tribal messiahs’, need to create a personal context with which they...

ABSTRACT Today individuals and families from every walk of life are especially needed to contribute to peace on all levels of society. Unificationists, although called to become ‘tribal messiahs’, need to create a personal context with which they can attract and attend to their relationships effectively. Appropriate skills, experience, and supportive structure, as well as an internal, emotional base through which members can model the richer aspects of Unificationist lifestyle, are lacking. This thesis uses an economic approach, with two marketing models presented according to a four-positional foundational structure, which is based on the model of a family. Generational marketing is an effective framework which allows its participants to learn specific skills and confidence, which are needed in outreach and leadership. Emotional marketing is an economic framework which can empower tribal leaders to lead based on an emotional bond of love and wisdom. Personal experience, interviews, and analysis of skills and issues are used to create a context for tribal messiahship centered on a family culture. This expands to the tribe based on learning and applying these skills and wisdom to a broader community.

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