위채트의 이용 동기 및 품질 특성이 이용 만족도에 미치는 영향에 관한 연구 [韩语论文]

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The new media is evolving science and technology have emerged, among them the emergence of mobile SNS people's lives are very different. By implementing a wide range of information than a cell phone SNS-speed internet access, it has received more and ...

The new media is evolving science and technology have emerged, among them the emergence of mobile SNS people's lives are very different. By implementing a wide range of information than a cell phone SNS-speed internet access, it has received more and more people's attention. This is a trend that more and more research and the rapid changes in the news business in the traditional way rather than less. After China, the emergence of microblog, recently appeared in the top chatted for a few years Wechat has become an increasingly important position SNS received intensive attention.
This study conversation above factors (motivation), and the conversation (divided by the sensitivity and system quality), and investigated the relationship between the quality of the user customer satisfaction between. This studies the stomach chat service utilization of the above who has experience for first Chinese student chat services, presence of the investigation chat service experience and motivation using a second target respondents experience, by the chat service quality characteristics provided (emotional quality, system quality) effects and objectives and chat with the finding of the is above the user experience.
With the growing number of Wechat function, application populations continue to expand, the use of micro-channel more and more people. With micro-channel, it can be anywhere and friends to interact, you can easily get a variety of information.
We can say that now, our lives are because the micro channel while quietly changed. Micro-channel plays a very important role in our lives.

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