Being recognized as the worldwide phenomena, the companies’ globalization along with the economic growth has applied great change in the world customers’ market, creating a need to modernize the international marketing strategy that is based on cu...
Being recognized as the worldwide phenomena, the companies’ globalization along with the economic growth has applied great change in the world customers’ market, creating a need to modernize the international marketing strategy that is based on customers’ tendency and enthusiasm for purchase. The tendency of customers’ choice is changing further in comparison to former, so that people now make choice on the product that is more likely to fit their particular interest, using more complicated factors.
Basically, this research managed to factually detail the Korean brand products, Korean companies and the image of Korea as well as the impacts of Korean wave to purchase which is, in overall, functioned to provide strategic assistance to those Korean companies that are planning to enter or that have already entered the Mongolian market, through the survey addressed to the Mongolian customers’ interest in purchase. In order to do this research, this has used SPSS 12.0 approach, the statistical set of social science in making analysis on the collected materials. As the research issues are formed by each type, this study used Cronbach’s alpha over the research types in order to inspect the internal consistency confidence. Moreover, this study provided Regression analysis in order to get to acknowledge the Korean brand products, Korean companies and the image of Korea as well as the impacts of Korean wave to purchase.
During the engagement in positive analysis, this study has details in full the final outcomes of the hypotheses as follows:
Hypothesis 1. There has been chosen a hypothesis that “The positive tendency about the Korean wave will surely have good impact to the image of Korean products.”
Hypothesis 2. There has been chosen a hypothesis that “The positive tendency about the Korean wave will surely have good impact to the image of Korean companies.”
Hypothesis 3. There has been chosen a hypothesis that “The positive tendency about the Korean wave will surely have good impact to the image of Korea.”
Hypothesis 4. There has been chosen a hypothesis that “The positive tendency about the Korean wave will surely have good impact to the purchase.”
Hypothesis 5.There has been chosen a hypothesis that “Good image of Korean products will be reasonably followed by good impact to the purchase.”
Hypothesis 6.There has been chosen a hypothesis that “Good image of Korean companies will be reasonably followed by good impact to the purchase.”
Hypothesis 7. There has not been chosen a hypothesis that “Good image of Korea will be reasonably followed by good impact to the purchase.”
As a result of this research, the positive tendency to Korean wave will definitely have positive impacts to Korean products and Korean companies as well as render boost to the enthusiasm for purchase.
Furthermore, in order to consecutively gain the weight of Korean products in Mongolian market, first of all, it is essential to use the advanced international market 4P mix strategies for customers focusing on Ulaanbaatar, Mongolia.
，韩语毕业论文，韩语论文题目 |
