Changing lifestyles along with the development of innovative technology have also fundamentally changed the space and structure in which people communicate. Particularly with the onset of the one-person media age, we live in a world where living one... Changing lifestyles along with the development of innovative technology have also fundamentally changed the space and structure in which people communicate. Particularly with the onset of the one-person media age, we live in a world where living one’s daily life without social networking services (SNSs) is virtually impossible to imagine. Much like SNS, changing communication structures have presented both positive prospects and new concerns; however, many case studies already confirm that they play a relatively important role in various facets of our society. Daily activities, including continuous face-to-face interactions with other people, are important as they make up the structure and form of what we do (Giddens, A. & Sutton, P.W., 2014). Accordingly, multifaceted research into online interactions, changes in relationships, and culture in the sports domain is required. Based on these timely social needs, this study has sought to observe the usage of SNSs by middle school, high school, and college student athletes and, from these observations, to empirically examine the athlete–coach interaction, empathy experience, and relationship satisfaction perceived by student athletes on SNSs and the structure of the offline athlete–coach relationship. For this purpose, 2,000 student athletes who used SNSs and belonged to varsity teams at middle schools, high schools, and colleges in Korea were selected through convenience sampling. Among those surveyed, 211 insincere survey responses, including duplicate and missing entries, were excluded; data from a total of 1,789 participant surveys were used in the analysis. SPSS 21.0ver and AMOS 18.0ver statistical programs were used to analyze the final validity sample. Frequency analysis, descriptive analysis, multiple response frequency analysis, multiple response crossover analysis, T-test, one-way ANOVA, Scheffe's post-hoc, exploratory factor analysis, confirmatory factor analysis The results of confirmatory factor anlysis, reliability analysis, correlation analysis, simple regression analysis and multiple regression analysis, structural equation model analysis, and the following conclusions were drawn based on the results of the data analysis. First, in an SNS communication between a student athlete and a coach, when the athlete perceives the interaction with the coach to be positive (connectedness, participation-sharing, responsiveness), the level of empathy experience with the coach (taking their points of view, imagining, empathetic interest) may rise. Second, in an SNS communication between a student athlete and a coach, when the athlete perceives the interaction with the coach to be positive (connectedness, participation-sharing, responsiveness), the level of relationship satisfaction with the coach on the SNS may rise. Third, in an SNS communication between a student athlete and a coach, when the athlete perceives the interaction with the coach to be positive (connectedness, participation-sharing, responsiveness), the athlete may also perceive the offline athlete–coach relationship positively (dedication, friendliness, complementarity). Fourth, in an SNS communication between a student athlete and a coach, when the athlete perceives the empathy experience with the coach to be positive (taking their points of view, imagining, empathetic interest), the level of relationship satisfaction with the coach on the SNS may rise. Fifth, in an SNS communication between a student athlete and a coach, when the athlete perceives the empathy experience with the coach to be positive (taking their points of view, imagining, empathetic interest), the athlete may also perceive the offline athlete–coach relationship positively (dedication, friendliness, complementarity). Sixth, in an SNS communication between a student athlete and a coach, when the athlete’s relationship satisfaction level is high, the athlete may perceive the offline athlete–coach relationship positively (dedication, friendliness, complementarity). This study has examined the SNS usage of middle school, high school, and college student athletes in a context of dynamically changing sociocultural communication structures. Its analysis provides useful basic data on how the utilization of SNSs can contribute to improving the educational and cultural quality of elite sports in Korea (improving the rigid sports culture and the quality of relationships, coaching strategies, and effective team/organization management). Moreover, this study is significant, as it has verified the mechanism and relationship between the SNS communication (interaction, empathy experience, and relationship satisfaction) and offline relationships of athletes and coaches. This study is particularly significant in that it suggested methods and empirical data in terms of a sports policy to support suitable utilization of SNSs by main agents of sports, including student athletes, coaches, parents, schools, sports organizations, and other related organizations. Moreover, this study is meaningful in that it provides a basis for proposing the direction, form, and method of policy support depending on the role of the main agents of sports in solving problems rampant in the elite sport community. Lastly, it is important to step up social and educational support for the growth and development of both student athletes and coaches, so it is our desire to see continued studies on healthy and successful relationships and communications between student athletes and coaches both online and offline. ，韩语毕业论文，韩语论文 |
