Local governments use Cultural Map to make residents establish their identity and people of other regions understand the local situation. Conception of Cultural Map was firstly used in USCO in 2003 and it is for expressing resources of tangible and ... Local governments use Cultural Map to make residents establish their identity and people of other regions understand the local situation. Conception of Cultural Map was firstly used in USCO in 2003 and it is for expressing resources of tangible and intangible culture. For this, residents, experts, and administrative agency take part in mapping. It is efficiency to manage resources of culture distributed in local regions, it is expected to make users of map recognize identity of regions, and then to be utilized to enhance the value of regional brand through Cultural Map. However, existing studies only handled the conception and examples of Cultural Map, hardly handling practical methods and effects. Regional identity has important parts in making regional brand and Cultural Map visualized it, so Cultural Map enables to increase the value of regional brand. Therefore, the study has difference in analyzing impacts of factors of Cultural Map on regional brand and then suggesting the ways to rethink regional brand, utilizing Cultural Map. The study analyzed the influence of factors of Cultural Map on regional brand through multiple regression analysis. In result, it verified a hypothesis that the factors of Cultural Map have positive impacts on awareness and image. In addition, regional story and activity, heritage have especially important part in users recognizing regional brand. So it is expected to make Cultural map, using the study for reference. ，韩语论文，韩语论文网站 |
