While the actual status surveys on SNS use of teenager have been researched recently, but the studies on the relation among SNS use, sexual attitude and sexual behavior have been poorly provided. This study analyzed how SNS use of teenager has influen... While the actual status surveys on SNS use of teenager have been researched recently, but the studies on the relation among SNS use, sexual attitude and sexual behavior have been poorly provided. This study analyzed how SNS use of teenager has influenced to the sexual attitude and sexual behavior with self-disclosure as a mediating factor. For the analysis, 430 questionnaires were distributed to students of high schools and middle schools located in Gyeonggi-do, Gangwon-do. After data cleaning, 410 cases were analyzed. Frequency analysis, descriptive statistics analysis, reliability analysis, factor analysis, independent sample t-test, correlation analysis, multiple regression analysis and regression analysis were conducted to the collected data by utilizing SPSS 23.0 program. This study used SNS use motive scale recomposed by Kim Youn Hee(2014) to measure SNS use motive. The self-disclosure scale that Lee Heung Suk(2012) corrected and compensated JSDQ(Jourard Self-Disclosure Questionnaire) developed by Jourard(1958), was used. The scale used by Yun Myeong Suk (2012) was used to measure the sexual attitude. Also the sexual behavior scale which was used in Yun Myeong Suk(2012), who was utilized referring the research questions of Lee Eun Young(1997), Bae Seong Mi(2002), Gwon Sun Ju(2008), was used for the study. I can summarize following major results in accordance with research questions. First, it was researched when reviewing the characteristic of SNS use of target, most teenagers utilized Facebook mainly. They usually used more than 5 days a week, and more than 2 hours a day. They communicated more than 80 persons. They used smart phone the most. Women showed less offline interpersonal relationship than men did. Most students answered that they used SNS because of ‘relationship and communication’. Second, I researched whether sexual attitude, sexual behavior differed depending on socio-demographic characteristics. In order to find the difference, on sexual attitude, sexual behavior and self-disclosure depending on SNS use, t-verification was conducted. It was proved that women had more positive sexual attitude, the average of sexual attitude of middle school students was higher than high school students. In the aspect of family type, it was proved that the teenagers with both parents had more positive, higher ethical sexual attitude than the teenager with single parent. It showed the different sexual attitude depending on the family type such as whether they had both parents or not. The sexual behavior didn’t show meaningful difference depending on the level of school. The sexual attitude was similar for both double income family and father single income family while mother single income family was proved to be differently low. from above two groups. It showed that the sexual behavior of mother single income family was the highest, followed by double income and father single income family. Third, I researched whether SNS use of teenager showed the meaningful correlation among major variables, self-disclosure, sexual attitude and sexual behavior. It was proved that men’s sexual behavior is more than women. When reviewing the sexual behavior depending on the livelihood form, the sexual behavior of ‘double income, mother single income’ group showed higher sexual behavior than father single income group. Self-expression among the SNS use motives and, self-disclosure, were correlated highly with sexual behavior. Self-satisfaction motive of SNS use showed positive correlation with sexual behavior and sexual attitude. Self-disclosure had no correlation with sexual attitude but it showed the positive correlation with sexual behavior. Fourth, I researched whether teenager SNS use motive, and self-disclosure had any statistic meaningful influence to sexual attitude, and also to sexual behavior through regression analysis. It was proved that all the sub factors of use motives(self-expression, interpersonal relation and self-satisfaction) which are independent variables, had directly meaningful influence. In the relation with sexual attitude, all the sub factors of SNS use motives didn’t show the mediating effect of self-disclosure. When analyzing the influence of self-expression to sexual behavior with self-disclosure as a mediator, it showed to have a mediating effect. In other words, the teenagers who use SNS with the motive of self-expression, had the positive direct influence to sexual behavior, also had the positive influence through self-disclosure as a mediator. Finally, it was shown that self-satisfaction had no direct influence to sexual behavior, but had the positive influence to self-disclosure. Posting their own picture through SNS recently is to fulfill their satisfaction, and it is related to the nature of self-disclosure in which they disclosure themselves regardless of personal information leakage. As a research implication, I figured out the motive to use SNS that is one of the teenager’s culture, self-disclosure directly influenced to sexual attitude depending on SNS use motive while the self-expression had a the mediating effect through self-disclosure on sexual behavior. It was verified that the self-expression had high positive correlation with sexual attitude while the teenager with high self expression during SNS use showed the positive influence to sexual behavior. Recently people share their self-expression and converse through SNS with various functions, share social relationships with a variety of people, express their self satisfaction to other’s comment. SNS has established itself as one of platform of youth culture. However, the result of this study found that SNS might influence negatively to sexual behavior depending on SNS use motive. Because the self-disclosure is especially prominent in these new culture, various guidances and education should be required in relation to privacy policy. It should be researched not by the view of each teenager’s characteristic but by connecting with socio-cultural phenomenon, and the guidance of the actual support should be provided in accordance with characteristics of self-disclosure, sexual attitude and sexual behavior. Key words: Teenager‘s use of SNS, Self-disclosure, Sexual attitude, Sexual behavior, Sexual culture, SNS utilization
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