Just 10 years ago, Digital Signage was heavily regulated due to its massive cost for initial installation, the burden of constant development for contents, the lack of operational methods, and above all, the concerns about light pollution that would a... Just 10 years ago, Digital Signage was heavily regulated due to its massive cost for initial installation, the burden of constant development for contents, the lack of operational methods, and above all, the concerns about light pollution that would adversely affect the surrounding environment. Therefore, the contents had been installed and operated as a model only to the large-scale buildings with capital strangth or some office buildings of large corporations that could invest in technology. Since then, unlike the previous concerns, the business is expanding with investment that reflects rapid technological development and the effects of it. By the effects of the reduced installation cost, higher quality of products and development of various expression methods, the digital signage has been used on the exterior of buildings, and also the contents reflecting the aesthetic elements applied to the content of outdoor advertising, making it used for performance and events. Due to the expansion of mobile usage and the generalization of digital signage, traditional way of analogue outdoor advertising is leading to a rapid decline in demand. In particular, the expansion of mobile usage has also given negativ impact on media content environment of Digital signage, which was a unilateral way of expression, leading to a decrease in usage of existing methods and drop in interest of it. In addition, the increase in mobile usage has shaken the foundations of TPO of 'outdoor advertising' and 'media environment; TPO(Market Segmentation - Time, Place, Occasion)'. At the present time when the interest of market and consumers has switched, there is a great need for "legal standard of new evaluation", "contents of various genres" and "transition to media form capable of interacting" in regard to outdoor advertising, and marketing strategy reflecting the characteristics of market that can constantly attract the interest and the attention of present consumers. This study has started from the interest of the demand for the new media and contents due to the changes of the market and the developmental direction of the 'outdoor advertisement' that reflects the needs of the consumers beyond the concept of the fragmentary technology and the uniform space. In particular, this study is on the utilization of the cutting edge technology dated from technological progress such as digital signage, and also on the establishing the identity and utilization plan of the "Free Marking Area of Outdoor Advertising" which is being promoted by both private and government agency, as a part of the implementation of the economic stimulation policy. The research on 'Outdoor Advertisement Freedom Display Zone' stands for the government's will to realize 'Korean Times Square' like 'Time Square' in America, 'Dotonbori' in Japan and 'Dundas Square' in Canada, and to make it successful industry inthe future. The "Free Outdoor Advertising Marking Area" is a commercial area, a sightseeing district, a district, a city, a park, etc, in accordance with the provisions of the law on free marking areas such as advertisements (designation and cancellation of free marking zone-. It is also possible to designate the area designated by the city planning / provincial governor as a free sign area, the road sign, the sightseeing area, the sightseeing complex. It is a system that allows the cancellation if it is clear that the purpose of operation of the basic plan can not be achieved due to the fact that the performance of the project can be achieved by collecting opinions of residents, and the change of the operation period and the display of individual advertisements within the scope of the basic plan shall not be subject to separate discussion and deliberation. The purpose of the amendment of this law is as follows. Under the initiative of the Ministry of Government Administration and Home Affairs, the government aims to provide various solutions and countermeasures to prevent the Korean economy from collapsing along with the global economic recession. In addition, through the designation of free outdoor advertising marking areas, government aims at economic revival policy for technological growth, industrial and economic stimulation, and fostering cultural contents. As a concrete plan, we will first select some places as experimental areas by 2016, and aim to make pilot implementation in 2017. Furthermore, the 'Free Outdoor Advertising Marking Area' aims not only to expand the digital signage but also to improve the quality of the contents. At the same time, it is going to create some noted places where culture and arts are combined, and encourage economic synergy through developing outdoor advertising reflecting the cutting edge technology. Digital signage, which are at the center of core technology, are synonymous with high-tech industries, providing various information through them, and are aiming at reviving downward market economy by promoting market activation as well as public services through the full acceptance of commercial advertisements. And we tried to promote the interest and support for the underprivileged by creating guideline that regular part can be used institutionally for the public interest through contents. This is a policy to provide a space for communication between generations that utilizes multiplex space and expansion of new generation business using entertainment, and these are various policies to realize it. Beyond integration and mixture, the union of humanism and technology will be the responsibility of the "Free Outdoor Advertising Marking Area" in the future, and research for continuous operation and development is required. In this study, we would like to linsten to the opinions of residents about the selection and implementation of the "Free Outdoor Advertising Marking Area", about what to expect from the implementation and what are the solutions to the problems which might be caused. We plan to positively collect the opinions of the people who will be mostly affected by the plan and the participates of the plan through surveys. We'll also examine residents' interests, reactions, concerns, and additional requirements, and suggest from an empirical point of view the administrative issues and regulations required to implement the system, as well as consideration and support for the areas where this system will be implemented. Through questionnaires and experiments, we will explore ways to grow together and compromise with traditional outdoor advertisements, which will be accompanied with the selection of 'outdoor advertisement free marking zone' to prevent the digital signage from being frooded, and suggest various directions for content development based on rational expansion and qualitative improvement to be judged and practiced from the consumer's standpoint. In the depth study, we plan to compare and analyze the differences between the precedent case and the favorability of the one-way transmission method and the interaction method, and present the result as the utilization method in the "free outdoor advertising display area", and we plan to provide it as a stepping stone of additional selection and expansion of outdoor advertising. Through this, we would like to suggest a way to become a driving force for synergy effect of macro economic growth, rather than small-scale regional economic activation. As a concrete methods of this research, we plan to make that 'outdoor advertising' by digital signage; advertising media with appealing power and emotional contents might countermeasure the changes and needs of market ina real time by using advanced video technology (3D lapping and 360° shooting, hologram). We suggest empirical data that emotional "interaction expression method" (interactive communication method such as VR / AR) can enhance the will of participation by positively affecting both "individual and group", 'Free Marking Area of Outdoor Advertising' will be expanded to lay the foundations for mutual growth. At the present time, outdoor advertisements is expected to focus on the contribution of the implementation results and sustainability based on the regional locality characteristics of the 'free marking zone', so we would like to draw a conclusion that the effect of revisit of participation and sustainability of the provided content deduced from cases is a mediator for formation of meaning about localities. In addition, it is expected that various methods of 'free outdoor advertising display area' and 'utilization contents' can be realized as a space of contents which can replace existing 'outdoor advertisement' We plan to continue the research as a constant supporter and supervisor by representing the position of the consumer and of the operator from the need of research and voluntary interest. ，韩语论文题目，韩语毕业论文 |
