| 最近几年来成为“韩流”主力的韩国综艺节目以明星参演类为主导类型,此类节目实际上是电视台和演艺企业协作推行明星的产品。演艺企业为节目供给明星资本,综艺节目则精心设计节目环节和细节,为明星打造分歧于其演艺抽象的综艺抽象。较之鲜明亮丽的演艺抽象,综艺抽象加倍平常化、布衣化,两者配合组成饱满平面的明星抽象。综艺节目经由过程明星综艺抽象的从新包装,为其吸惹人气,拓展市场,同时也晋升节目收视率和存眷度,到达节目和明星的共赢,电视台和演艺企业的共赢。更进一步地,对准海内市场的韩国综艺节目还运用明星效应,在明星综艺抽象中注入韩国传统文明的内容,让韩国传统文明跟着节目、跟着明星一路走出国门,进军海内,修建韩国风行文明和传统文明的两重软实力。反不雅中国综艺节目,在现阶段以布衣选秀节目为主导类型,明星类综艺节目则不成气象。布衣选秀节目在制作新星方面结果颇丰,但在推行新星方面却后继乏力；明星类综艺节目固然以明星来吸引不雅众,却只是花费明星,而不是推行明星。是以韩国的明星类综艺节目对于中国综艺节目来讲正有扬长补短之功。本文总结了韩国明星类综艺节目标推星机制,以此对比中国综艺节目,指出后者在造星及推星方面的各种缺乏,并提出若干可行性建议,目标是推进中国综艺节目往明星资本可连续成长、并终究保持综艺节目标可连续及安康成长的偏向迈进。 Abstract: In recent years, it has become a "Korean wave" of the main South Korean variety show starred stars as the dominant type, such a program is actually the television and entertainment company collaboration to carry out the star products. Performing arts company program supply star capital, variety show is carefully designed program links and details, for the stars create different to the variety of the Performing Arts abstract abstract. Compared with the bright showbiz abstraction, abstract variety double normal, plebification, both with the composition plump planar star abstraction. Variety show through process variety star abstraction from the new packaging, the ceiling to provoke popularity, expand the market, and promotion program ratings and concern, to reach the win-win situation for the program and star, television and entertainment companies to a win-win situation. More further, alignment of the domestic market of Korean variety show is also used star effect, in variety star abstraction into the traditional Korean culture, Korean traditional civilization follow programs, follow the star all the way to go out of the country, to enter the domestic, built South Korea popular civilization and traditional civilization of the double soft power. Look back the Chinese variety show, in the present stage to show as the main type of cloth, star variety show is not the weather. Commoner talent show in Nova production results quite abundant, but in the implementation of the nova is weak follow-up; star variety show although to star to attract the audience, but just spend star, rather than the introduction of star. Is the star of Korean variety show on China variety shows are Yangchangbuduan in terms of power. This paper summarizes the Korean Star Arts Festival goal push star mechanism, thus comparing Chinese variety show. It is pointed out that the latter in star and planet of deficiency, and put forward some feasible suggestions, the goal is promoting the Chinese variety show to star capital can develop continuously, and eventually keep the variety of programs can be continuous and healthy growth of the bias towards. 目录: 中文摘要 2-3 Abstract 3 中文文摘 4-5 目录 5-7 绪论 7-11 一、探讨背景和探讨目的 7-8 二、国内探讨近况 8 三、主要内容和探讨思路 8-9 四、探讨措施 9-11 第一章 韩国明星类综艺节目制作探讨 11-19 第一节 韩国明星类综艺节目概述 11-13 第二节 韩国明星类综艺节目的制作体制 13-19 一、背景介绍 13-15 二、制作团队 15-19 第二章 韩国明星类综艺节目的形态探讨 19-37 第一节 传统型——我们结婚了 19-27 一、节目嘉宾的选择及综艺形象塑造 19-23 二、节目环节的设置 23-27 第二节 量身定做型——2PM Show 27-30 一、精心设计竞赛主题,让明星回归平民身份,挖掘情感细节,打造全新综艺形象 28-29 二、精心设置游戏环节,打造全能明星形象和完美团队形象 29-30 三、“观众至上”的制作理念 30 第三节 两类综艺节目的共同手法 30-37 一、隐藏摄像机的偷窥视角与隐私的曝光 31-32 二、故事性的营造 32-33 三、设计“真实的人性” 33-34 四、跨媒体的宣传阵容 34-37 第三章 韩国明星类综艺节目的受众探讨 37-45 第一节 粉丝心理学 37-40 一、粉丝对明星的崇拜心理 37-38 二、粉丝和明星的互动机制 38-40 第二节 “粉丝”经济学 40-45 一、明星所引发的直接消费和间接消费 40-41 二、明星效应所引发的文化消费和物质消费 41-45 第四章 韩国明星类综艺节目对中国电视的启示 45-53 第一节 中国综艺节目发展近况 45-48 第二节 中国综艺节目发展方向研讨 48-53 参考文献 53-55 攻读学位期间承担的科研任务与主要成果 55-57 致谢 57-59 个人简历 59-61 |
