| 现今服装家当迅猛成长，卖场摆设设计也愈来愈受看重，慢慢成为服装行业看重的核心，一个胜利的卖场可以反应一个品牌的特性、作风和对文明的懂得。在品牌竞争愈来愈剧烈的明天，很多国际的珠宝、服装品牌开端看重品牌文明和终端治理，而卖场摆设设计作为产物促销及文明流传一个异常无力的“兵器”，在终端已开端饰演愈来愈主要的脚色。分歧国度、分歧文明配景下归纳出的摆设也会有所差别。卖场摆设对商号中起着异常主要的展现感化，商号的抽象和品牌抽象在终端都是经由过程这个窗口向花费者倾销出去的，卖场摆设的创意和精巧，是吸引顾客入店的重要身分，有人说：卖场是商号的眼睛，我们平凡说眼睛是心灵的窗户，而卖场摆设的风格和服装展现，是把商号和产物抽象推向花费者视野的有用舞台。国际的品牌在赓续成长，在商号卖场摆设中，卖场的摆设和更新是同服装波段上货时光同步的。好的卖场摆设是进步商号人气的有用的直接的手腕。好的卖场摆设更是对服装品牌做的无声的告白，像一些国际年夜牌对卖场摆设，老是独具特点，韩语论文题目，直接为本身品牌商品塑造完善的品牌抽象。卖场摆设是全部卖场摆设的融缩体，是公司抽象的主窗口，所以须要斟酌色系、作风、主题的同一。卖场摆设普通以当季滞销款，主推款为主色彩应选择艳丽亮丽。卖场摆设亦可依据季候，主题等元素添加一系列的道具，但必需与摆设的货物相照应，如春夏日节应采取色彩中型或冷色系的道具，给人清爽明快的感到。如绿色、蓝色、秋冬则采取一些暖色系道具，如白色、橙色等，给人暖和、温馨的感到，同时也可安排一系列与公司文明相干的道具。在前提许可的情形下，卖场的模特可以恰当的佩戴一些饰品，如包、鞋、假发等，使之加倍的人道化、抽象化。整篇论文重要经由过程对中韩两国品牌女装的卖场摆设设计停止研究。进而提出他们的配合点和差别点，并提出可以完美的处所。本文共有5部门构成：第一部门是绪论。重要讲述了研究配景，韩语毕业论文，研究意义和中韩两国服装摆设的汗青；第二部门是实际配景，具体商量了卖场摆设的概念、目标、感化等。重点从卖场摆设设计的4个范畴(空间，颜色，照明，道具)来商量中韩两国卖场摆设的差别。第三与第四部门是本论文的焦点部门，第三部门讲述的是在中韩两国具有代表性的百货市肆中各选一家停止市场查询拜访，在所选出的百货市肆中各选出比拟重视卖场摆设设计，而且针抵消费群为年青女性的9个品牌停止研究。本章节重要是从中韩两国卖场摆设设计的空间组成，颜色搭配，照明类型，道具设计等停止查询拜访；然后在剖析查询拜访的内容从中找出配合点与差别点。第四部门是问卷查询拜访就第三章节的市场查询拜访成果，提了20个成绩：查询拜访中韩花费者对如今卖场摆设设计能否满足的情形，和懂得他们较爱好甚么样的卖场摆设。进而提出中韩卖场设计的成绩及修正计划。第五部门是结论，经由过程试验研究法得出结论和提议。愿望本篇论文能引诱在中国的各年夜服装品牌的卖场摆设设计和品牌抽象，弥补服装卖场摆设设计国际外比较的空白。 Abstract: Modern fashion furniture rapid growth, store display design is also getting more and more valued, and slowly become the core value of the garment industry, a victory for the stores can response of a brand characteristics, style and the civilization understand. In the brand competition is getting more and more intense tomorrow, many international jewelry, clothing brand started value brand culture and terminal management, and store display design as a product promotion and civilization spread a abnormal inability to "weapon", the terminal has begun to play becomes more and more important feet color. Different countries and different cultural background summed up the decoration will be different. People say: the store is a business on the eyes, our ordinary said that the eyes are the windows of the soul, and to show the style and clothing store display is the name and abstract outcome pushed to spend vision useful stage. The store display of firm plays an anomaly is mainly to show the effect, firm abstraction and brand image in the terminal is through the window to consumers dumping out, store display of creative and ingenious, is very important factors to attract customers into the store. International brand in the ceaseless development, in the name store display, store display and update is clothing band goods time synchronization. A good store decoration is popular and useful business progress directly to the wrist. A good store decoration is more of the clothing brand to do silent confession, like some of the international big brand store display, is always unique, directly to the brand itself shaping perfect brand image. The store is all furnishings store display melting body, is the main window of enterprise abstract, so needs to consider the color, style, theme of the same. In store display ordinary seasonal unsalable, the main paragraph should choose bright bright colors. Store display can also be based on season, themes and other elements to add a series of props, but necessary and furnishings goods echoes, such as spring, summer festival should take color medium or a cool props, to fresh and lively feel. Such as green, blue, autumn and winter, and take some warm props, such as white, orange, and so on, to warm, warm feeling, also can be arranged in a series and enterprise civilization coherent props. In the premise of licensing under the condition that the store model can be appropriate to wear some jewelry, such as bags, shoes, wig, humanitarian and abstraction to double. The whole thesis is important through the process of store display design of China and South Korea brand women's study. And then put forward their point and with the difference, and put forward the perfect place. This paper consists of 5 parts: the first part is the introduction. The discussion about the important background, research significance and Sino Korean clothing decoration history; the second sector is the actual background, discuss the specific concept, the goal of probation and other furnishings stores. Focus from the store display design of the 4 category (space, color, lighting, props) to discuss the difference between China and South Korea store display. The third and the fourth part is the focus of the Department, about the third sector is in China and South Korea has the representative city department store each choose a conduct a market survey, in the selected city department store to pick the match pay attention to store decoration design; moreover, the needle against the consumer group for young women nine brand research. This chapter is from China and South Korea store display design of space composition, color collocation, stops the type of lighting, props design investigation; then in the content of the investigation analysis from find common ground and the difference. The fourth department is a questionnaire survey on market of the third chapter query survey results, provided the 20 results: query visits Seoul spend on now store display design can meet the situation, and know they prefer what kind of store display. And then put forward and store design results and the revised plan. The fifth part is conclusion. Through the experimental research method to make conclusions and suggestions. Wish this article can lure in China the Nianye clothing brand store display design and brand image, to make up for the clothing store display design is international blank. 目录: |
