| 跟着全球经济的迅猛成长,经济与文明的融会已成为现代世界经济成长的重要态势。信息时期和常识社会的到来,使包含电视、出书、文娱、消息、片子在内的文明家当获得了蓬勃的成长。文明商业作为世界列国间文明产物交换的重要措施现已成了国际商业中的主要构成部门。今朝,世界上很多国度曾经将文明家当的成长归入到了国度成长计谋当中,而且将文明商业视为了增进其经济成长和晋升国度“软实力”的主要门路。中国作为一个具有悠长汗青的文明资本的年夜国,若想成为一个文明经济强国,就必需从国度计谋层面看重文明家当的成长,积极进步文明产物的国际竞争力。中国与韩国同处东亚地域,同属儒家文明,有着极其类似的文明配景。最近几年来,韩国在文明商业的成长获得了使人环球注视的造诣。特殊是那一曲“江南style"更是囊括了全球的各年夜音乐排行榜冠军宝座,成了列国青少年抢先模拟的对象。根本完成文明古代化的韩国在全球形成极年夜作用力的同时,我国的文明商业却存在着年夜量的逆差。经由过程对中韩两国文明商业的成长和竞争力的比拟,可以明白中国与韩国在文明商业方面的差距,归结出我国文明商业成长的缺乏,从而在汲取韩国文明商业胜利经历的基本上对我国文明商业的成长提出具有实际指点意义的对策建议。本论文共分为四部门。第一章是本文的绪论部门,重要引见了本文的研究配景、研究意义、国际外的文献综述、研究内容和办法,并在后人研究的基本上扼要解释了本文的立异和缺乏。第二章是对中韩两国文明商业的成长停止了比拟研究,重要分为了三个部门。第一部门是中韩两国文明商业成长现状的比拟,从整体上剖析了两国文明商业的成长现状；第二部门则比拟了中韩两国文明商业的产物构造,以图书、影视、音像、游戏、动漫等重要文明商业产物作为研究对象从部分上比拟剖析了中韩两国在焦点文明产物上的商业差距；第三部门则是从中韩两国文明商业的政策办法动身,深入略论了中韩两国在文明商业政策上的差距。第三章则是承接第二章的比拟研究,是对中韩两国文明商业的竞争力停止了比拟剖析,并重要分为了两个部门。第一部门重要环绕中韩两国文明商业的竞争力睁开了剖析比拟,并拔取了UNCTAD数据库中“小我、文明与创意办事”目标作为同一尺度,运用市场占领率、商业竞争力、显示性比拟优势等指数,定量的剖析了中韩两国在文明商业竞争力方面的差距。第二部门则是依据之前的比拟结论深刻商量了我国文明商业缺少竞争力的缘由。这个中就出缺乏对文明的准确熟悉,缺少当局的有用支撑,缺少焦点的产物和品牌,缺少成熟的营销和高质量的人才。第四章则是全文的总结部门,在联合韩国文明商业的胜利经历和我国文明商业成长现状的基本上,针对我国缺少文明商业竞争力的缘由提出了响应的对策建议息争决途径,包含要从建立准确的文明家当认识,增强当局对文明商业的微观调理力度,进步文明产物的国际竞争力,积极造就和引进专业性人才等方面来进步我国文明商业的竞争力,从而增进我国文明商业的历久可连续成长。 Abstract: Along with the rapid growth of the global economy, economic integration and civilization has become an important trend of modern world economic growth. The coming of information era and the knowledge society, includes television, publishing, entertainment, news, movies, including the belongings of civilization vigorous growth. As an important method of exchange of cultural products among all the countries in the world, it has become an important part of international business. Today, in the world many countries once the civilization of belongings growth included in the national development strategy which, and commercial civilization in order to enhance its economic growth and promotion of national "soft power" the main avenues. China, as a with long history civilization capital of big country, if you want to become an economic and cultural power, it is necessary to emphasis the growth of civilization of belongings from the national strategic level, positive progress and cultural products international competitiveness. China and South Korea in East Asia region, belong to the Confucian civilization, has a very similar cultural background. In recent years, South Korea in the development of civilized business has gained the world's attention. Special is that a song of "Jiangnan style" is to include the world's major music charts champion, has become the world's first to simulate the object of youth. The basic completion of the ancient civilization of South Korea in the world to form a great influence at the same time, China's commercial civilization, there is a large amount of trade deficit. Through the comparison of the growth and competitiveness of China and South Korea, we can understand the gap between China and South Korea in the cultural and commercial aspects, summed up the lack of cultural and commercial growth, so as to learn from the successful experience of South Korea's cultural and commercial success of China's cultural and commercial development put forward practical advice and suggestions. This paper is divided into four departments. The first chapter is the introduction part, mainly introduces the research background, research significance, domestic and international literature review, research content and the method of, and in later research basically briefly explains the innovation and lack. The second chapter is the growth of Chinese and Korean culture and commerce to stop the comparison of research, an important part of three departments. The first division is the comparison of cultural and commercial growth of the two countries, from the overall analysis of the development status of the two civilizations, the second sector is compared to China and South Korea's cultural and commercial structure, with books, film, video, games, animation and other important cultural commercial products as the research object from the focus of cultural differences between China and South Korea, the third sector is from the cultural and commercial policy approach, in-depth analysis of the gap between China and Korea in the civilized business policy. The third chapter is to undertake in the second chapter, the comparative study is to China and South Korea commercial civilization competitiveness has carried on comparative analysis, and important points for the two departments. The first section of the important cultural and commercial competitiveness of China and South Korea opened the analysis and comparison, and the use of UNCTAD database, personal, cultural and creative services target as the same scale, the application of market occupation rate, business competitiveness, and other index of comparative advantage, the difference between China and South Korea in the cultural and commercial competitiveness of the gap. The second sector is based on the comparison of the results of a deep discussion of the reasons for the lack of competitiveness of Chinese commercial culture. This lack of accurate knowledge of the civilization, the lack of effective government support, the lack of focus of the product and the brand, the lack of sophisticated marketing and high-quality personnel. The fourth chapter is the full text summary departments, business at united Korea commercial civilization with the successful experiences and our civilization develops the current situation on the basis of, in view of China's lack of competitiveness of civilized business reasons put forward countermeasures response solutions, involves understanding from the establishment of accurate the belongings, enhance the government of commercial civilization micro conditioning efforts, the international competitiveness of the product of civilization and progress and actively cultivate and the introduction of professional talents etc. to progress of civilization of our country commercial competitiveness, thus enhancing our country commercial civilization long-term continuous growth. 目录: |
