| 旅游业在公民经济成长中施展着愈来愈主要的感化，而处于旅游业龙头位置的观光社也处于疾速成长时代。然则从观光社如今的成长情形来看，旅游业的主要性的承认度还不高。同时因为比来汇率上升及南北关系好转和全球经济危机等多方面身分的作用，观光社运营方面有很年夜的艰苦。就详细的市场缘由剖析来看，起首是市场的进入允许很简略，没有进入壁垒，所以有年夜量的新公司涌入；第二是因为观光社公司井喷式成长，业内不良竞争加重；第三是固执于短时间内的好成就，韩语论文网站，年夜量地依附告白，使得观光社损失了本身的竞争力；第四是比来南北关系的重要及世界经济危机，招致经济包含旅游家当在内成长不景气，公民的出境旅游人数削减。然则，在将来观光社照样有很年夜成长空间的。到2010年12月基准旅游业统计数是普通观光社1233家、国际观光业4922家和国外观光业6429，整体12584家。1911年1月1日观光业的对外开放今后，当局为了加强观光业的国际竞争力、增进观光社成长、改良观光社的运营情况、进步观光社的办事质量信誉答复，专门提出了旅游业的人力教导筹划。异样在中国，2000年之前旅游家当只是经济成长的一个相干家当罢了，然则到2000年今后，中国的旅游家当到了成长的转机点，成为中心当局的国度重点家当。这也表示在设立情况、卫生和交通家当成长筹划的同时，也增长了旅游家当和相干办事的概念界定。本研究以年夜范围生长的中国观光社和韩国观光社为研究对象，经由过程比拟剖析，起首回想懂得两国观光社成长过程；其次经由过程观光社的微观轨制情况和微不雅轨制情况的比拟剖析；接着经由过程对当局政策对观光社成长进程的作用研究；最初借助中国无锡市沐日国旅观光社和韩国光州MEIL观光社的案例研究，运用4P实际剖析模子，韩语论文范文，商量了中韩两国观光社的成长和可取的地方，为往后观光社成长提出对策与建议。 Abstract: The tourism industry plays an increasingly important role in the civil economic growth, and in the tourism industry leading position in the era of rapid development of tourism service. But from the travel agency development today, the main character of tourism industry is not high degree of recognition. At the same time because of the impact of exchange rate to rise and improved relations between the north and the South and the global economic crisis and other aspects of identity, travel operation is very difficult. Is with the market reason analysis point of view, first of all is the market to allow very simple, no barriers to entry, so have the influx of a large number of new enterprises; the second is because the travel agency enterprise growth spurt, industry adverse competition aggravate; the third is stubborn in short time it, a large number of attached advertisement, lost their competitiveness brought about by the travel agency; the fourth is ratio of North South relations and the world economic crisis, incur economic tourism possessions included growth recession, citizens of the number of outbound tourism cuts. However, in the future tourism agency still has the very big growth space. To the December 2010 benchmark tourism statistics is a common tourist agency 1233, 4922 international tourism and China light industry overall appearance 6429, 12584. In 1911 in January 1, tourism industry opening to the outside world authorities in order to strengthen the international competitiveness of the tourism industry, promote the travel agency development and improvement of travel agency operation, progress travel agency service quality and credibility of the reply specifically propose tourism human teaching plan. Strange in China, 2000 years before tourism belongings just economic growth of a coherent belongings bale, however to 2000 years in the future, China's tourism belongings to the turning point of growth become the central authorities of national key possessions. This also means that in the establishment, health and transportation belongings development planning at the same time, also increase the tourism possessions and coherent service definition. The research to the scope of the eve of the growth of the Chinese travel agency and Korea National Tourism Organization as the research object, through comparative analysis, chapeau recall know China travel agency development process; secondly through micro rail system in process of travel and micro indecent rail system of comparative analysis; then through the process of the policies of the authorities of travel agency development research; originally by case studies of China Wuxi Holiday International Travel Service Travel Agency and South Korea Gwangju meil travel agency, "4P" practical analysis model, to discuss the growth in China and South Korea travel and desirable place, for future travel growth puts forward countermeasures and suggestions. 目录: |
