The research aims to study on the effects of the recognition about feeling heritage in Hoi An to transfermation and revisit intention of Vietnamese tourists who have visited Hoi An. This research will contribute to establish effective marketing strate... The research aims to study on the effects of the recognition about feeling heritage in Hoi An to transfermation and revisit intention of Vietnamese tourists who have visited Hoi An. This research will contribute to establish effective marketing strategy to brand Vietnamese tourist destination image. 250 Vietnamese tourists completed the survey but only 223 questionnaires were valid. SPSS 22.0 was used to analyze the data. The result shows that the recognition of the feeling heritage in Hoi An have impacted to transfermation of Vietnamese tourists. Transfermation has impacted to lovemark, transfermation of Vietnamese tourists has a significant influence on revisit intention, love mark has impacted to revisit intention. ，韩语论文网站，韩语论文网站 |
