With the development of the internal shopping more and more customers use the internal open market.
Open market is based on online market place, online marketplace refers to a type of e-commerce site where product and inventory information is p...
With the development of the internal shopping more and more customers use the internal open market.
Open market is based on online market place, online marketplace refers to a type of e-commerce site where product and inventory information is provided by multiple third parties, whereas transactions are processes by the marketplace operator. Online marketplaces have become a driver of new business for online merchants that leverage them as channels for increased sales. Online marketplaces are the primary type of multichannel ecommerce. In fact not only the Korean but also the foreigners gradually start to use the internal open market in Korea. However, there are the differences of culture, language, lifestyle, habits between Korean and Chinese customers. The purpose of this study is to find out the difference of the effect on the revisit intention of Korean and Chinese customers by service quality, Information quality, customer satisfaction and loyalty respectively on the open market. Finally ascension the Profitability of open market.
As a result, it is needed to study the relation between the customers' satisfaction and the revisit intention of customers.
In this research, the relations among open market, quality of services, quality of Information and revisit intention of customers have been examined by using the research models and hypotheses. The total 230 survey was collected from Korea and China between the end of September 2011 and end of October 2011. Using SPSS 18.0 Statistical Package, the researchers had performed frequency analysis, reliability and validity test. Also, to test the hypotheses, structural equation model analysis using the AMOS 7.0 is performed.
The empirical results and implications can be
summarized as follows.
First, service quality factors in the reliability of the open market of the two countries have a huge impact on customer satisfaction. By comparison, in Korea the customer trust is strong than China. Therefore, for improving customer satisfaction, customer loyalty and revisit intention must conduct a thorough market research and provide a strong sense of trust services.
Second, it was evident that Security of personal information have a great impact on customer satisfaction. By comparison, in Korea the Correctness of the information is strong than China. Therefore, for improving customer satisfaction, customer loyalty and revisit intention must Provide correct and accurate information to customers.
Third, there are no significant results between customer switching costs and customer satisfaction in Korea. In contrast, the relationship between customer satisfaction and switching costs in Chinese open market is positive. Therefore, the customer loyalty will be increased if the switching costs in China can be restricted.
Fourth, the data showed that as internal customer satisfaction and loyalty is increased, the customers are more likely to revisit. In other word, with the customer satisfaction and loyalty increase, could be directly related to the revisit intention of customers.
，韩语论文范文，韩语论文题目 |
