Nowadays, copyright in China and Korea has been seriously infringed. Every country in the world is getting more concerned about the legislation of copyright laws. This study is conducted to investigate how the Internet users’ perceptions of copyright affect illegal downloading, such as files sharing. Research hypothesizes were established based on three variables prompted by the Theory of Planned Behavior(TPB), which are attitude, subjective norms and perceived behavioral control. Subjective norms demonstrate the lowest persuasion among these three factors; therefore, based on the preceding researches, in-group norms and moral norms were put forward to increase the power of the persuasion.
Moreover, governments have strengthened network administration recently. Hence the attitude of internet users towards governments’ supervision is one of the variables of this study. Relevant research question was proposed to figure out the difference between the perceptions of Korean and Chinese university students regarding online copyright and illegal downloading. Finally, the contents which can be illegal downloaded off the internet were also discussed. On the basis of the actual conditions of internet using of Korea and China, this study was concentrated on movie, drama, music and game.
Two hundred and seven Korean university students and 207 Chinese university students were surveyed from February 5, 2009 to April 1, 2009. In order to verify the hypotheses as well as sort out the research questions, regression analysis was used and t-test was applied to compare the research results of Korean and Chinese university students. The results show that copyright perception has an impact on the attitude of illegal downloading. Three main variables of TPB also affect the behavior of illegal downloading. Among three added variables, only in-group norms and moral norms have influence on the perception of illegal downloading but the influence of government norms do not show in the results. However, subjective norms and government norms have no impact on the behavior of Korean students while subjective norms and perceived behavioral norms have no impact on Chinese students. The results indicate that the influences on the behavioral of illegal downloading of Korean and Chinese students are very different.
In addition, according to the results of the contents which are subjected to copyright infringement, music has been the most seriously infringed content while movies tend to be more and more seriously infringed. Recently drama and game have also been infringed more seriously than ever before. In particular, the copyright of games has been infringed more critical in China than in Korea.
Based on these results, it is important to improve the perception of online copyright of internet users. Governments should bring forward relevant education and more active promotion. Due to a wide variety of aspects has been copyright infringed, we should pay attention to these areas not only music and movies but also the whole culture contents. Furthermore, the results allow us to understand the influences on the behavior of illegal downloading of Korean and Chinese are different. Thus we should develop education or enforce relevant government policies base on their characteristics and then the protection of online copyright will be more effective.
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