In contrast with the previous year, the percentage of the foreign tourists travelling to South Korea in 2014 increased by 16.6%, recording approximately 2,025,966 tourists. Chinese tourists visiting South Korea in 2014 increased largely by 41.6% compa... In contrast with the previous year, the percentage of the foreign tourists travelling to South Korea in 2014 increased by 16.6%, recording approximately 2,025,966 tourists. Chinese tourists visiting South Korea in 2014 increased largely by 41.6% compare to 2013, recording approximately 6,126,865 Chinese tourists in total. Out of the total foreign tourists who visited South Korea in 2014, Chinese tourists occupied 43.1% of them. Along with the rapid Chinese economic growth in recent years, the Chinese tourism industry has been rapidly growing as well, encouraging its people to travel abroad. The most frequently visited country by the Chinese tourists appears to be South Korea and the frequency of their visits seem to grow continuously. Lately, tourismhas been identified as a commodity that became the main area of interest for marketing managers and researchers in China. Based on the current trend of the Chinese tourists’ consistent visits to South Korea, the target population of this study is the potential Chinese tourists who might visit South Korea in the future. The object of the study is to discover the effect of tourist motives, tourism destination image and cultural familiarity on visit intention. To perform this study, the concept and attributes of the study object was carefully considered based on the variety of theories that are proposed by the preceding research data. The total of 150 Chinese people were selected as research subjects and a survey was conducted on them. Out of the 150 surveys conducted, 140 of them were collected and an analysis of actual proof was implemented. In order to verify the study’s model and hypothesis, a reliability analysis, a factor analysis, a correlation analysis, and a regression analysis were also implemented. Thus, the summary of the results of this study is as follows. First, after analyzing tourist motives influences the visit intention, it was found, based on the influential relationship between the 4 main causes of the motive to visit and the intention to visit, that only the deviating motive to visit have major influences on the intention to visit. Second, it was found that the emotional impression of tourist attraction and the cognitive impression of tourist attraction have major influences on the intention to visit. Third, after analyzing the cultural familiarity between the 3 main causes of the degree of cultural intimacy and the intention to visit, it was found that the empirical, informational, and subjective degree of cultural intimacy have major influences on visit intention. ，韩语论文网站，韩语毕业论文 |
