Local autonomy began in earnest since the 1990s, and since then, each local government is competing consistently to become a competitive city. When it comes to improving city’s competitiveness, the most important direction can be summarized into acquiring differentiation aspects in consideration of the city’s unique history, culture, etc, and vitalization of local economy in reflection of the city’s social and economic situations. In city planning aspects, one of the measures to vitalize local economy involves specialized streets to vitalize the urban center by focusing certain commercial function that reflects local characteristics. A thorough study into the case region shows that reckless creation of specialized street in disregard of the regional identity and differentiated traits backfired. In addition, in some areas, the designation without post-monitoring led to problems which were unresolved, making the specialized street unable to function as it should. Based on the consideration of such issues, this study selected specialized streets that are exposed frequently in media already published and that are not yet vitalized to analyze the market revitalization consideration factors of specialization induction type street stores, and wishes to research measures to vitalize the commercial district. Also, as 5 years have passed since the completion of the district creation, the goal of this study is to perform the detailed analysis of the project and the analysis of market revitalization factors against nonactivation to suggest basic data for vitalization of specialized streets in the future. The spatial scope of this study is the Noodle Street, located in Gongreung-dong, Nowon-gu, Seoul. These days, a number of specialized streets are created one after another, but the subject of this study is special in that it had been designated the ‘Noodle Street’ in 2012 but since then has not been vitalized. This area is deemed a region where suppliers and consumers both have complaints regarding the designation of specialized street and needs for overall improvement such as its vitalization, etc. For this purpose, the consumers of the ‘Noodle Street’, the case subject of this study, and the suppliers who operate noodle stores on this street were interviewed in depth; while specialized street related variables handled in advanced studies were collected to form preparative variables. In addition, the expert F·G·I was conducted to adjust rank among variables and elaborate terms; the analysis of actual proof was conducted based on the finally selected variables. Research methods included the designed survey which reflects various consumer opinions, deducting major components through main components among exploratory factor analysis and reviewing the according vitalization measures. SPSS 18.0 was used as the statistic program. Factor analysis was conducted for the factor structure simplification regarding variables related to market revitalization. Results showed that 4 final factors were in place and each factor was named as follows: the 1st factor is consisted of variables related to support from public office, composing and operating the local merchant consultative group, implementing market diagnosis and introducing the prescription system, producing and distributing the Noodle Street map which can be related to visiting surrounding areas, merchant capacity upgrade training, producing Noodle Street symbols, and composing various noodle menu specializing restaurants, which is named ‘supportive factor’. The 2nd factor is consisted of variables related to opening regular cultural·art events, creating space for street art, etc, preparing events in collaboration with local colleges (performances, exhibitions, etc), designating no-car day for certain dates, creating space to experience certain themes, and developing local specialized products through cooperation of public·private·academy, which is named ‘experience factor’. The 3rd factor is consisted of 4 variables such as attracting various trendy restaurants and cafes, etc, extending and expanding restaurant operation time, attracting and promoting famous foodie places, and operating discount coupons and gift certificates that can be used on the Noodle Street, which is named ‘attracting factor’. The 4th factor is consisted of 4 variables such as obtaining visitor parking space, producing Noodle Street logo and trademark to display Noodle Street identity, maintenance of roads that are used by Noodle Street visitors, and providing visitor leisure space such as bench, pavilion, etc, on the street, which is named ‘street space factor’. ，韩语毕业论文，韩语论文 |
