전통시장에서의 스토리텔링 요소가고객 매력도 및 충성도에 미치는 영향 : 정선아리랑 시장 중심으로 [韩语论文]

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The meaning of the market is broader in meaning and scope according to the phenomenon, but it is based on its character as a place of communication in reality and especially a place where commerce is realized. Furthermore, it is a very important place...

The meaning of the market is broader in meaning and scope according to the phenomenon, but it is based on its character as a place of communication in reality and especially a place where commerce is realized. Furthermore, it is a very important place of life as a place of socio-economic culture where the supply of sellers and the consumption of buyers become a reality. Among them, the traditional market was the main place of important supply and consumption of traditional roles from the old days of bargaining, starting from the function of bartering, to the field of profitable transactions through economic currency trading to present. In recent years, however, the emergence of a new concept market called a large discount mart, which is a weapon for the modernization of large corporations, has become a fatal threat. In addition, the consumption of electronic order delivery on the Internet began to come to a standstill as consumption spiked, and as a result, the collapse of poor capitalists and self-employed people was already a result of anticipation. The side effect of this has led to the bankruptcy of the smugglers and the increase in the unemployment rate. Massive Mart's proprietary and aggressive distribution system is based on the natural culling that paralyzes the distribution structure of the trades associated with traditional markets. As a result, the serious polarization phenomenon that emerged on the surface of socioeconomic culture became more serious and the deformed structure emerged as a serious social problem. Each local government searched for directions and ways to restore the traditional market, but it was only a helpless thing in front of the sword of these two days. In addition, it neglected the emotional elements of traditional markets and focused on remodeling support, which emphasized the improvement of the poor environment facilities or the worsening modernization as the civil engineering business became the main support business for the physical situation. As a result, it has lost its own emotions. It was a policy mistake to try to bring out only the external features of a large company 's large - format marts, overlooking its essential functions. Fortunately, it is in the awareness that the traditional market is due to the specific uniqueness and the resulting emotions of the region, which is an important factor in the concrete activation plan for escaping the recession. Each local government has focused on special cultural contents of its own region and developed tactical effect to develop it as a tourism resource and to lead it to local traditional market, and started to focus on revitalization of culture tourism traditional market and promotion business . Therefore, this aims to understand the types, roles and support systems of cultural tourism type traditional market promotion project which is promoted as a way to revitalize the traditional market, and to provide basic information on future development plans of the revitalization project. The reasons for this are as follows: First, the effect of the policy support related to the cultural tourism traditional market promotion is not only a direct approach to increase the sales of the market, but also strengthens the capacity of the declining region, The point is the side. Second, to see positive effects on the policy, it is necessary to examine the long-term policy effects from the evaluation system that prioritizes short-term business performance, In other words, it is necessary to establish a step-by-step evaluation system according to the growth stage of the support market. Third, the agenda of the government will continue to seek ways to strengthen the self-sustenance and competitiveness of the market in terms of the degree of government funding support and policies to achieve the goal of revitalizing traditional markets. Fourth, it is necessary and necessary to have data on the tourism promotion marketing and related industry efforts of the local governments in order to increase the inflow of foreign tourists. However, since the present traditional market generally has unique characteristics and cultural history in each region, differentiation policy that utilizes local resources appropriately is required, and it is necessary to create a new value only in the traditional market, It is necessary to promote the paradigm shift of the traditional market where the value of the experience with characteristic is traded, rather than the transaction space. The role of the original market is to provide a service space where sellers and buyers can buy and sell goods under mutual agreement. In the market, sellers and buyers determine the type of goods, price, payment conditions, etc. according to each other's promises. No matter how rudimentary and narrow the market is, it is the place where demand and supply meet and is the chosen place to earn through mutual consideration of individual objects. Without this process, there can be no ordinary economy, and only an isolated survival based on self-sufficiency or non-economy will exist. Surplus acts, called human activities and exchanges, begin very hard to pass through the market itself, but the market that is formed becomes larger and larger, and at the end of the process the "market is a generalized society" (French: société à Marché généralisé). This suggests that at the end of the process, it is done by a long accumulation, which is also different for different provinces and never formed in the same way at the same time. The development of the market can not consistently exist such as simple, single-track history. These include the traditional, no technique but it is pleasant and simple, the modern, the very modern And so on.

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