Neo-pop was led by Japan around the 21st century and has been spreading all over the world. As eclecticism is preferred which reconstructs existing images or popular cultural elements rather than creating new in high fashion, fashion design reflecting... Neo-pop was led by Japan around the 21st century and has been spreading all over the world. As eclecticism is preferred which reconstructs existing images or popular cultural elements rather than creating new in high fashion, fashion design reflecting neo-pop has increased. Neo-pop was an art movement in Japan attempting to find the identity of Japanese art through the fusion of pop art and Otaku culture in the 1990s when post-modernism was popular. Therefore, the Otaku culture was the basis of early neo-pop artists’ Japanese culture and it originated from Ukiyo-e, a traditional Japanese art, but it has become the cultural framework it is today by being merged with subculture from the west. Therefore, they saw the history and contemporary characteristics of Japanese art inherent in Otaku culture at a glance and brought it into art. The hybrid arts that mix various elements to create new arguments have increased based on postmodernism, which activated the collaboration with neo-pop that advocates for industrialized art. Furthermore, around the 21st century, high fashion tried to attract not only existing conservative consumers but also young consumers who are sensitive to cultural trends. However, as the life cycle of culture becomes shorter, collaboration was preferred as a means to reflect contemporary trends quickly. Neo-pop is connected by characters of subcultures and neo-pop consumers consume culture by rotating subcultures centered around collection culture. They have high cultural loyalty and cultural connections with them have recently become an important requirement for creating a new consumption culture. This study is based on the interest of neo-pop which carries the Otaku culture displayed in recent high fashion within various styles. Therefore, the purpose of this study is to examine the characteristics of neo-pop reflected fashion design in high fashion after the 21st century. For this purpose, the neo-pop reflected fashion designs were classified by criteria, using the superflat style, Moe character, acceptance of digital culture, etc as the framework of analysis. The types of neo-pop fashion design based on these criteria are represented by the use of superflat style, Moe characters, and animation UCC. The characteristics of neo-pop fashion design were examined by interpreting their visual and inner meaning. The analysis results revealed the characteristics of fashion design, reflecting neo-pop as playful fashion, cultural fusion, and interactivity. First, playful fashion is from pop art and Otaku culture, the foundation of neo-pop, Ukiyo-e, the origin of Otaku culture, and digital media art, an art medium that pursues public entertainment. The playful expressions were shown as kitsch designs that are mainly from Otaku culture and the online and offline services were provided in a mixed form such as stores that realized the fantasy of a virtual world, a dramatized fashion show and animation UCC that caused the emotional transference (感情轉移) of consumers. The increase of playful expression in high fashion is different from the existing hierarchy that strictly distinguishes between high culture and popular culture, which means that the target consumers of high fashion are changing. Secondly, cultural fusion is an essential characteristic of neo-pop as a hybrid art that is not only from the fusion of pop art and Otaku culture but also from the inheritance of the Ukiyo-e expression style and based on digital technology. This characteristics of cultural fusion became a cultural foundation wherein neo-pop can advocate for open arts and free use of images. Therefore, neo-pop fashion design has shown a complex fusion of various genres such as traditional culture and contemporary sub-culture, traditional culture and digital culture, high and popular culture, and Asian and Western culture. Thirdly, the interactivity has Otaku culture elements where neo-pop is an exclusive media in Japan and is a fusion art with digital media, the most advanced means of communication. The interactivity is in line with the essence of neo-pop. Recently, networking creates socio-cultural relationships based on digital media and its use has increased. This strengthens communication with consumers by providing animated UCC that uses the neo-pop contents and videos containing fashion shows and various information. This study examined the factors of how high fashion that reflected the culture of the upper society based on conservative values for a long time changed surrounding neo-pop, which is the contemporary popular culture code, around the 21st century, and reviews the new fashion from this cultural transition process. ，韩语论文网站，韩语论文 |
