This study aims to provide theoretical implications on free markets in Jeju and suggest practical and political measures for continuous development of free markets in Jeju by examining the process of formation, distribution and current conditions, mai... This study aims to provide theoretical implications on free markets in Jeju and suggest practical and political measures for continuous development of free markets in Jeju by examining the process of formation, distribution and current conditions, main activities and operation realities of free markets in Jeju, and analyzing the factors influencing on participation experience and participation intention of operators, sellers and visitors who are the managers of free markets, and free market participation intention of sellers and visitors. To achieve the objectives, this study combined interview and questionnaire survey, and interview survey was conducted for development of a measurement tool. This study collected data targeting total 552 free market operators, sellers and visitors, and conducted frequency and percentage, mean and standard deviation, ANOVA, Sheffe’s multiple range test, multiple regression analysis and path analysis using SPSS Window 18.0 Program for data analysis. Key outcomes analysis and implications of this study are as follows. First, as the majority of free market operators and sellers are settlers, opening and operating a class on the culture and characteristics of Jeju region for them is considered necessary. Second, while the ratio of seller selection criteria that ‘products should be handmade.’ is high, ‘quality of product’ was relatively low, which indicates that operators need to enhance the quality of product in selecting sellers. Third, the majority of free market managers have experience of purchasing products, and they purchase art/handicraft and instant foods much, which shows that art/handicraft and instant foods are the main elements of free market operation. Therefore, sellers need to develop in various ways and improve the quality of those products. Fourth, as visitors have difficulties in obtaining information of free market as compared to sellers, operators need to promote free market through various methods. Fifth, approximately 2/3 of free market managers expressed concern about free market especially over parking, wastes production and flooding with too many free markets, so operators need to find solutions for the aforementioned. Sixth, when selecting a free market, sellers and visitors place most importance on the process management attribute and physical environment attribute respectively, so operators need to make efforts for development of system enabling smooth operation or use of free market, installation of convenient facilities and signboards for free markets and creation of an attractive and free space etc. Seventh, participation attitude and perceived behavior control turned out to be the factors having the greatest influence on the free market participation intention of sellers and visitors, so operators need to let sellers recognize that participation in the free market as a seller is valuable and beneficial, and they can experience attraction and dynamics by participating in free markets. Operators also need to enable visitors to recognize that free market is a free place they can enjoy routinely, not a place where they need to invest much time and costs. Eighth, the factors influencing directly on sellers’ participation intention were participation attitude and perceived behavior control, and economic value, personal value, physical environment attribute, process management attribute and internal motivation were influencing indirectly through a mediation variable. The factors influencing directly on visitors’ participation intention were participation attitude, subjective norm, perceived behavior control and internal motivation, and economic value, social·cultural value, product attribute, external motivation were influencing indirectly. Ninth, the ratio of tourists take 21.2%, which confirms the value of Jeju region as a tourist attraction. Therefore, efforts of community groups and local government for utilizing the value as a tourist attraction are considered necessary. In addition, operators need support for place and offering of convenient facilities from a region or village for smooth operation of free markets, so preparation of a public supporting policy through connection with local government is considered necessary. Outcomes of this study will be used usefully as relevant data for preparation of practical·political measures for follow-up studies on free market in Jeju, promotion of free market managers' participation and revitalization of free market in Jeju. ，韩语论文范文，韩语毕业论文 |
