| 跟着中国金融市场的对外开放，在华韩国银行从二十世纪九十年月开端进驻中国市场。1992年7月，韩国外资银行第一次在北京树立代表处，至2010岁终，韩国银行在中国的分支机构到达60家以上，投资基金范围也年夜年夜增长。但是，在华韩国银行与在华韩国的制作业公司(如三星、LG等)比拟著名度不高，利润程度也较低。那末，在华韩国银行毕竟面对着如何的成绩，值得我们对个中的缘由停止卖力的研讨。本文起首对相干文献停止梳理，并在此基本上明白本文的研究配景和研究意义。其次，剖析中国银行业的构造、现状和特色，并比拟中国参加WTO前后的金融市场开放水平，归结了中国金融开放的四个阶段：早期开放阶段（1979—1993）、早期成长阶段（1994—2000）、周全开放市场过渡期（2001—2006年）和周全开放阶段（2007—今朝）。再次，韩语论文网站，本文考核了外资银行全体在中国成长的经历和特点，商量普通意义上外资银行对中国经济的正面效应。本文重点剖析了韩国银行进入中国的需要性，归结在华韩国银行的分歧成长阶段，并运用SWOT剖析法考核了在华韩国银行的优势、优势、机遇、威逼等四个方面，韩语论文，综合剖析SO计谋、ST计谋、WO计谋、WT计谋，商量韩国银行进入中国市场成长时所需的计划。为了韩国银行可以或许在中国市场加倍稳固的成长，本文提出以下五个计划：第1、进上天区的扩展化，在华韩国银行要扩大中国际地的西部地区；第2、进入措施的多样化，开设分行或当地法人，与中国国际银行停止协作；第3、金融营业及产物的多样化，私家银行和银行卡营业扩大并研发存款新产物；第4、专门人员确当地化，实行专门人员确当地化是韩国银行在中国胜利成长的主要包管；第5、筹资渠道的多样化及扩大，建议扩展存款营业，与韩国重要年夜型公司展开更多的协作。韩国银行阅历过亚洲金融危机和美国金融危机，已具有金融风险治理技巧和高品德金融办事的程度。它们与其他外资跨国银行一样，具有必定的在中国金融市场成长的潜力。为了韩国银行的充足成长，在华韩国银行进入之前须要有加倍完美的营销筹划，充足懂得中国金融通例，重点向中国客户推行金融营业，以客户好处为中间实行成长计谋。 Abstract: China followed the opening up of financial markets, in China market from twentieth Century to August ninety the beginning of Korean banks in china. In July 1992, the first South Korean foreign bank to establish a representative office in Beijing, to 2010 at the end, the Bank of Korea branch in China reached more than 60, the scope of investment funds also increased greatly. However, in China, the Bank of Korea and South Korea in China manufacturing enterprises (such as Samsung and LG) compared to the famous degree is not high, the profit level is low. Then, the Bank of Korea in China after all how to score, we should stop for the reason of hard study. This paper on the relevant literature to sort out and then basically understand this research background and research significance. Secondly, analysis of China's banking industry structure, status and characteristics, and compare China to the WTO before the financial market opening level, summed up the opening of Chinese finance four stages: early stage (1979 - 1993), early growth stage (1994 - 2000), comprehensive open market transition period (2001 - 2006) and overall opening stage (2007 - current). Again, this article studies the experiences and characteristics of all foreign banks in Chinese growth, discuss the common sense of foreign banks has positive effect on economic China. This paper focuses on the analysis of the Bank of Korea into China's need, attributed Korean banks in China's different growth stages, and apply the SWOT analysis method of assessment of the advantages of Korean banks in China, advantages, opportunities, threats and four aspects, comprehensive analysis the so strategy, St strategy, wo strategy, wt strategy, discuss the Bank of Korea into China market growth plan. In order to the Bank of Korea may be more stable in China market growth, this paper put forward the following five plans: first, expanded into heaven, Korean banks in China to expand Chinese as the western region; second, into the method of diversification, to set up a branch or local corporate, and international bank Chinese cooperation; diversification third the financial business, and products, private banks and bank card business to expand and develop new products, special deposit; fourth local staff, the implementation of specialized personnel accurately is the main guarantee that the Bank of Korea grew up in Chinese victory; fifth diverse financing channels and expand the proposed expansion deposit business, expand more cooperation and South Korea important large enterprise. The Bank of Korea experienced the Asian financial crisis and the financial crisis in the United States, has financial risk management skill and the degree of high quality financial services. They are the same with other foreign multinational banks, with a certain degree of growth in Chinese financial market potential. For adequate growth of the Bank of Korea, before entering the Korean banks in China need double perfect marketing planning, fully understand how the Chinese financial groovy, the key to Chinese customers implement financial business, to customer benefits to execute a growth strategy. 目录: |
