| 本文的目标在于经由过程实证研究来讲明韩国品牌称号分歧翻译办法对中国花费者品牌立场、购置意图发生何种作用，并找出最适合的韩国品牌翻译办法及最好的品牌称号出现措施。本文对2(分歧文明配景：朝鲜族与非朝鲜族)x3(翻译办法：音译、意译、音意混杂)抵消费者品牌立场、购置意图发生何种作用停止了试验。为了验证假定选择的查询拜访对象是延边年夜学与江南年夜学的先生，本次研究选择了曾经在中国市场发卖4个品牌(好丽友、易买得、梦妆、乐伯)，韩语论文范文，并对这四个品牌分离运用音译、意译与音意混杂的翻译办法使每一个品牌得出三个虚拟的汉译品牌称号，汇集到的材料经由过程ANOVA与MNOVA相联合的办法停止剖析。本研究的成果和意义可以归纳综合以下。第一，在音译办法下的品牌立场上，延边年夜学与江南年夜学的先生之间存在明显差别；在音意混杂办法下的品牌立场上，延边年夜学与江南年夜学的先生之间存在明显差别；而在乎译办法下的品牌立场上，延边年夜学与江南年夜学的先生之间不存在明显差别。在这里延边年夜学与江南年夜学分离代表分歧文明的朝鲜族先生与非朝鲜族先生。第二，在音译办法下的购置意图上，延边年夜学与江南年夜学的先生之间存在明显差别；在音意混杂办法下的购置意图上，韩语论文范文，延边年夜学与江南年夜学的先生之间存在明显差别：在乎译办法下的购置意图上，延边年夜学与江南年夜学的先生之间不存在明显差别。在这里延边年夜学与江南年夜学分离代表分歧文明的朝鲜族先生与非朝鲜族先生。 Abstract: The aim of this paper is through the process of empirical research to explain the differences of South Korean brand name translation China consumer purchase intention of brand position, what effect, and find out the most suitable Korean brands and best brand name translation methods. In this paper, 2 (different civilizations: Korean and non Korean) X3 (translation methods: transliteration, free translation, audio and Italian mixed) arrived at the consumer brand position, the impact of the purchase intention to stop the test. In order to verify the assumption investigation object is the University of Yanbian and Jiangnan University, this study chose Chinese once in the market sells 4 brands (Orion, Mamonde, Le Bo, Yimaide), and the four brands of transliteration, free translation and application of separation of mixed sound meaning translation method to make every a brand that three virtual Chinese translation of brand name, way to bring together the materials through the process of ANOVA and MNOVA combined analysis. The results and significance of this research can be summarized as follows. First, in the way, under the brand position, there are obvious differences between the University of Yanbian and Jiangnan University sir; in the way of sound and meaning mixed under the brand position, there is obvious difference between the University of Yanbian and Jiangnan University and Mr.; care measures under the brand position, there is no difference between Yanbian University and Jiangnan University mr.. Here is the University of Yanbian and the South University representative separation of different civilization and non Korean Korean Mr. mr.. Second, in the way, the purchase intention, there is obvious difference between the University of Yanbian and Jiangnan University in sound and meaning; hybrid methods under the purchase intention, there is obvious difference between the University of Yanbian and Jiangnan University: care methods under the purchase intention, there is no difference between Yanbian University and Jiangnan University mr.. Here is the University of Yanbian and the South University representative separation of different civilization and non Korean Korean Mr. mr.. 目录: 摘要 6-7 Abstract 7 第一章 绪论 12-17 1.1 探讨背景及目的 12-14 1.1.1 探讨背景 12-13 1.1.2 探讨目的 13-14 1.2 探讨措施及构成 14-17 1.2.1 探讨措施 15-16 1.2.2 探讨结构 16-17 第二章 文献回顾 17-30 2.1 文化概述 17-18 2.2 品牌名称 18-21 2.2.1 品牌名称 18-19 2.2.2 品牌名称翻译措施 19-21 2.3 态度 21-24 2.3.1 态度内涵及构成 21-22 2.3.2 品牌态度 22-24 2.4 消费者购买行为模型 24-27 2.4.1 论证行为理论模型 24-25 2.4.2 EKB模型 25-27 2.5 购买意图 27-30 第三章 探讨框架与设计 30-36 3.1 探讨框架 30-31 3.2 探讨假设 31-32 3.3 问卷设计 32-33 3.4 实验程序 33-36 3.4.1 实验对象与实验设计 33-34 3.4.2 实验内容和过程 34 3.4.3 样本结构及数据搜集措施 34-36 第四章 数据略论与假设验证 36-51 4.1 描述性略论 36-39 4.2 信度略论 39-40 4.3 单因素方差略论 40-42 4.4 多因素方差略论 42-51 4.4.1 韩国语水平对不同翻译措施下品牌态度的作用 42-46 4.4.2 韩国语水平对不同翻译措施下购买意图的作用 46-51 第五章 探讨结论、局限性及展望 51-53 5.1 主要结论 51 5.2 探讨的局限性 51-52 5.3 今后的探讨方向 52-53 参考文献 53-55 附录：调查问卷 55-65 致谢 65 |
