| 2011年是我国十二五计划的开启之年。在新的五年计划中，我国当局将改变成长措施、调剂经济构造放在了主要的地位。是以，我国家当成长必需加速从范围增加到质量晋升的转型。鉴于手机家当在“中国形式”中所具有的典范性，本文选择手机业作为研究对象停止研究。我国手机业起步于上世纪九十年月。今朝虽已初具范围，但焦点技巧缺掉的成绩一直没有获得处理，这成为制约我国手机业成长的最年夜瓶颈。多年来，国产手机只得经由过程下降价钱的措施吸引花费者，而最近几年来盗窟机的涌现更是推进了“价钱战”的赓续进级。面临这类情况，人们开端对中国手机业的成长远景发生质疑。与我国分歧，同是后发国度的韩国则在手机业的成长途径上走得很是胜利。他们运用了不到十年的时光就顺遂地完成了赶超。现在，以三星、LG为代表的韩国手机已活着界规模内享誉盛名。本文即以此为配景，从途径目的设计、途径完成前提等方面临中韩两国手机业的成长途径停止了具体的比拟研究。研究发明，我国手机业与韩国手机业在途径目的设计及途径完成前提方面都存在着较年夜的差距。多年来，我国手机业在以“成长主义”为焦点的途径目的指引下赓续地朝侧重数目、轻质量的偏向成长。韩国手机业则以“技巧自立”为目的，在其家当的成长进程中，将寻求技巧自立放在了重要的地位，慢慢构成了以公司为主体的技巧立异形式。在途径完成前提上，本文重点对当局、公司、家当成长计谋在各自手机业的成长进程中所施展的感化及两国手机业所面对的国际外市场情况停止了比拟。成果显示，韩语论文题目，我国当局敌手机业的掩护政策存在不公道的地方，手机公司的主体感化还没有施展出来，家当成长计谋也过于单一。另外，与昔时的韩国比拟，我国手机业面对着更加严格的市场情况。途径目的设计的误差及途径完成前提的缺掉形成了我国手机业一直未能冲破焦点技巧的窘境，并催生出了年夜量的“盗窟机”。针对我国手机业存在的以上成绩，文章在与韩国手机业停止比拟的基本上提出了我国成长手机业的对策。第一，韩语论文范文，构建以公司为主体的技巧立异形式。这须要当局进一步制订落实相干优惠政策，并调剂现有的手机入网检测轨制；树立产学研技巧联盟，推进公司研发程度的进步。第二，感性看待“盗窟机”。在对“盗窟机”的守法背规行动停止整治的同时，还要看到它的可取的地方，特殊是在“次焦点技巧”包围及家当链横向分层两个方面，我们要赐与足够的看重与确定。第三，塑造品牌抽象。品牌是产物的有形竞争力，跟着手机技巧的赓续成熟，品牌的主要性将愈来愈凸起。我国手机业要发明品牌，可以先从“调剂价钱计谋”及“明白产物定位”动手。另外，我们还要进一步进步品牌认识。只要当我们有了本身的“三星”、“LG”，我国手机业才算真正走上了世界舞台! Abstract: 2011 is the year of China's 12th Five Year plan. In the new five year plan, our country government will change the growth way, adjust the economic structure in the main position. It is a transition from the scope to the promotion of quality in our country when growth is needed. In view of the model of mobile phone in "China home form", the mobile phone industry as the research object of research. China's mobile phone industry started in the last century, ninety years. At present although already begun to take shape, but the result that the focal point technique has not been obtained has not been dealt with, this becomes the bottleneck that restricts the development of China's mobile phone industry. Over the years, the domestic mobile phone had to decline through the method of price to attract consumers, but in recent years the emergence of stolen grotto machine is promoting the "price war" continuously upgrade. Faced with this kind of situation, people start to China's mobile phone industry's growth prospects questioned. Differences in China, with the country's South Korea in the mobile phone industry's growth path is very successful. They used less than ten years time the smooth completion of catching up. Now, Samsung, LG as the representative of the South Korean mobile phone has been living in the world of great reputation. In this paper, this is the background, from the way of design, the way to complete the premise and other aspects of the growth path of China and South Korea's mobile phone industry to stop the specific comparison. Research and development, the mobile phone industry in China and South Korea mobile phone industry in the way of design and the way to complete the premise of the existence of a large gap. Over the years, China's mobile phone industry in order to "grow" as the focus of the way under the guidance of continuously towards the focus number, weight biased growth. South Korean mobile phone industry with "self-reliance skills" for the purpose, in the growth of the house in the process, will seek self-reliance skills in an important position, slowly formed with enterprises as the mainstay of the technique innovation mode. In the way to complete the premise, this paper focuses on the government, enterprises, property development strategy in their mobile phone industry growth in the process of the display effect and mobile phone industry are facing both domestic and international market conditions are compared. The results show that China's mobile phone industry authorities enemy place cover policy, mobile phone enterprises affect haven't cast it, too single property growth strategy. In addition, with the South Korean match, China's mobile phone industry is facing more stringent market conditions. Approach to design the error and the way to complete the premise of the lack of the formation of China's mobile phone industry has been unable to break through the focal point of the dilemma, and gave birth to a large amount of the stolen". In view of the above results, the article has put forward the Countermeasures of China's growing mobile phone industry in the comparison with the South Korean mobile phone industry. First, the construction enterprises as the main form of innovation skills. The authorities need further development and implementation of coherent preferential policies, and adjust the system of mobile phone network testing of existing rail; establish the research skills alliance, to promote enterprise development degree of progress. Second, perceptual view of the "stolen" machine". Stop remediation at the same time in the law back regulation action on the "stolen grotto machine", but also to see the desirable place it, especially in the two aspects of "focus skills" and surrounded by industrial chain horizontal stratification, we want to give enough attention and determination. Third, shape the brand abstract. Brand competitiveness is the tangible products, with mobile phone skills continuously mature, the main brand will become increasingly salient. China's mobile phone industry to invent the brand, you can first adjust the price strategy and understand the product positioning hands. In addition, we need to further improve the brand awareness. As long as we have our own "Samsung", "LG", China's mobile phone industry is really on the world stage! 目录: |
