| 现在，跟着中韩两国经济来往日趋加深，中韩花费者行动的比拟研究也日趋遭到行业界与学术界的存眷。但花费者的行动是因市场情况的变更而转变的。曩昔，在电子产物行业，公司只需能临盆高质量的产物，供给优良办事，就可以博得花费者的喜爱。但跟着迷信技巧的成长和提高，电子产物在功效和办事质量上曾经日趋涌现趋异性，韩语论文网站，面临新兴的市场情况，韩语论文题目，公司要想在竞争日趋剧烈的市场中生计成长，就必需为花费者供给极新奇特的体验情况。由此，笔者以为对中韩花费者在购置进程中体验行动停止比拟研究具有相当主要的实际意义和实际意义。 本文依据Pine和Glimore传授的实际将花费者体验分红4品种型后，分离对“体验与乐趣”的关系和“体验与信赖”的关系停止研究，而且分离对乐趣与信赖对购置意向的作用停止磨练，最初对中韩花费者行动停止了比拟研究。为了获得有用的论据，自己在中韩两国停止了问卷查询拜访，而且以SPSS18与AMOS18为对象对所搜集的数据停止了剖析和评论辩论。 实证研究得出，中韩花费者的体验行动及购置意向的作用身分存在着一些差别，并且这些差别是因为中韩花费者的文明差别及中韩电子商城的分歧营销战略而构成的。 本研究由以下几个部门组成第一章绪论部门重要引见研究配景、研究成绩与目的、研究框架；在第二章的文献综述部门中，对对于体验营销的研究和对于各个变量（体验乐趣、顾客信赖、顾客满足、购置意向等）的研究停止评价；第三章为研究设计部门，提出假定和设计模子，并引见研究办法，另外，问卷的设计也在此章中停止；第四章重要对已搜集好的数据停止剖析；第五章重要整顿第四章中的剖析成果和立异点，同时提出本研究中的缺乏的地方。 Abstract: Now, with China and South Korea to deepen the economy to the past, the comparison between China and South Korea to spend more research is increasingly being the industry sector and academic attention. But the cost of the action is due to changes in the market situation and change. Past, electronic products in the industry, companies only need to give birth for the high quality products, provide excellent service, you can win consumer favorite. But along with the growth of science and technology and improve, electronic products in the efficiency and service quality have increasingly emerged divergence, facing the new market environment, enterprises must want to grow in living in the increasingly fierce market competition, it is necessary to take supply very strange new experience. From this, the author thought that the Chinese and Korean consumers in the purchase process to experience action to stop the analogy has a considerable practical significance and practical significance. According to pine and Glimore impart the actual will spend experience bonus 4 types, separation to "experience and fun" and "experience and trust relationship research, and separation of fun and trust on the purchase intention stop hone, initially in South Korea flower consumer behavior of a comparative study. In order to get the useful argument, he stopped a questionnaire survey in China and Korea, and the data collected by SPSS18 and AMOS18 were analyzed and discussed. Empirical research results, China and South Korea consumer experience action and purchase intention of factors, there are some differences, and these differences is because spend between China and South Korea the cultural differences and Korean electronic mall's marketing strategy in the divergence form. Stop stop stop and the aim of this study consists of the following departments: the first chapter is the introduction part introduces research background, research results, research framework. The second chapter literature review department, of experience marketing research and on each of the variables (experience fun, customer trust, customer satisfaction and purchase intention of research evaluation; the third chapter is the research and design departments, propose the hypothesis and design model, and introduce the research methods, in addition, the questionnaire design in this chapter. The fourth chapter is important to collect good data analysis; the fifth part is important to the whole meal in the fourth chapter the analysis result and innovation points, and puts forward the research of the lack of places. 目录: 封面 1-2 |
