ABSTRACT 5-7 中文摘要 8-10 ACKNOWLEDGMENTS 10-11 LIST OF TABLES 11 LIST OF FIGURES 11-12 Introduction 12-15 1. The Background of Study 12-13 2. The Purpose of Study 13-14 3. The Method of Study 14-15 Chapter 1 Chinese Medical Market Environment 15-39 Part 1 Related law 15-19 1.1. The Taxation System of Chinese Medical Institutions 15-18 1.2. The Taxation System of Korean Medical Institutions 18-19 Part 2 The Legal Status of Chinese Medical Institutions 19-26 2.1. The Establishment of Chinese Medical Institutions 19-20 2.2. The Classification of Chinese Medical Institutions 20-23 2.3. The Qualifications for Establishing Medical Institutions in China 23-26 Part 3. The Medical Systems in China and Korea 26-32 3.1. The Establishment Status of Chinese Medical System 26-29 3.2. The Permission of Foreigners\' Medical License 29-30 3.3. Chinese Medical Insurance System 30-32 Part 4. The Change of Chinese Medical Market 32-39 4.1. The Openness of Chinese Health Medical Services 32-33 4.2. The Problems of Chinese Health Medical Services 33-35 4.3. The New China Medical Reform Plan of China in 2009 35-39 Chapter 2 The Entrance of Korean Medical Institutions 39-44 Part 1 The Competitiveness of Korean Medical Institutions 39-41 1.1. The Infrastructure of Korean Medical Services 39-40 1.2. The Competitiveness of Korean Medical Services 40 1.3. The Problems of Korean Medical Institutions in China 40-41 Part 2 Medical Travel between China and Korea 41-44 2.1. Definition of Medical Travel 41 2.2. The research on the actual condition of Chinese tourist 41-42 2.3. The current condition of Chinese consumption on foreign medical service 42-44 Chapter 3 Empirical Study and Development Plan for Medical Industry and Travel 44-65 Part 1 Empirical Study 44-50 1.1. Introduction 44-45 1.2. Factor Analysis 45-46 1.3. Reliability analysis 46-47 1.4. Correlations 47 1.5. Linear regression 47-48 1.6. Transform 48-49 1.7. Hierarchical analysis 49-50 Part 2 Case Study of Korean Medical Services in China 50-60 2.1. Hospital AIKANG 50-55 2.2. Beijing-Toronto International Hospital 55-56 2.3. Maria Hospital 56-57 2.4. Shanghai Lu Yi Ri Cosmetic Surgery Clinic 57-60 Part 3 The analysis of public relations condition within China and ways to publicize Korea 60-62 3.1. The condition of Chinese public relation 60 3.2. Ways of public relation 60-62 Part 4 Development plan for Korean Medical Institute 62-65 Conclusions 65-68 Bibliography & References 68-70 Appendices 70-77 A. Factor analysis data of SPSS 70-71 B. Reliability analysis data of SPSS 71-72 C. Linear regression data of SPSS 72-74 D. Hierarchical analysis data of SPSS 74-75 E. Correlation data of SPSS 75-77 |