| 经济全球化使世界酿成一个同一的市场，韩语论文网站，公司要想有所成长，就要站在国际舞台上介入国际竞争，面临来自列国的花费者和竞争敌手。异样，花费者面临来自世界列国的商品，在花费者缺少相干产物常识的情形下，韩语毕业论文，产物原产国的国度抽象饰演侧重要脚色，作用花费者对该国产物的评价。 本研究回想了国度抽象、原产国效应、花费者立场和产物评价相干实际和研究，在此基本上，经由过程对年夜量的现实调研数据停止实证剖析，商量中、韩两国花费者对国度抽象的认知和与其产物评价之间的关系，剖析了作用身分之间的关系和作用水平，而且比较剖析了中、韩花费者的国度抽象的感知对产物评价作用的差别。经由过程剖析发明，中、韩两国之间确切存在国度抽象差别，中国的国度形像分为七个构面，韩国的国度形像分为四个构面，韩国的国度抽象显著好过中国的。两国的国度抽象与其产物评价之间都存在正相干关系。在此基本上，本研究比较剖析了两国国度抽象对其产物评价作用水平的差别。针对这些研究结果，本研究为公司的营销理论提出了建议：在和本国公司剧烈竞争的明天，列国当局和公司应配合努力于建立优越的国度抽象；公司应针对分歧的花费群体系体例定分歧的营销战略。 Abstract: Economic globalization has made the world a the same market. If the enterprises want to grow up, they will stand on the international stage to intervene in the international competition and face the consumers and competitors from all over the world. Strange, consumers face goods from countries in the world, the consumer lack of coherent product knowledge and product country of origin of the national image plays important role and influence consumers on the domestic evaluation. In this study, a retrospect of the national image, country of origin effect and cost standpoint and product evaluation related theory and research, on the basis of, through the process of a large number of practical investigation data to carry on the empirical analysis, discuss and Korean consumers on the relationship between national image of cognition and its product evaluation, analyzes the influencing factor between the relationship and influence, cost and comparative analysis, South Korea's national image perception on product evaluation effect of difference. Through the analysis of the present invention, China, South Korea and China between accurate national image difference, the country's image is divided into seven dimensions, South Korea's national image is divided into four dimensions, South Korea's state abstraction significantly better than China. There are positive relations between the two countries' National abstraction and their product evaluation. On this base, this study analyzed the difference between the two countries' National abstract on the level of evaluation of their products. According to the research results, this study for the enterprise marketing theory suggested: and domestic enterprises to fierce competition in the future, governments and enterprises should work together to build a superior state abstraction; enterprises should be in accordance with different cost line population style differences of marketing strategy. 目录: 封面 1-2 |
