| 因为WTO的参加和对外开放如今中国的医疗市场享用着汗青上最高的光辉期。并且急速的经济增加和生涯程度的进步也增长了中国医疗市场的能够性。所以,外资医疗公司抢先恐后的预备进入中国市场,他们在中国医疗市场构成了比赛战。别的中国当局筹划在2010年后慢慢完成社会保险(年金)和医疗保险的改造。跟着中国医疗市场的潜伏力赓续增年夜,全球年夜型医疗公司也在赓续进入中国市场。同时,中国当局也在勉励让具有先辈医疗技巧和本钱的本国公司入驻中国。在这类情形下,在中国的韩国医疗办事机关不克不及供给中国人请求的办事和情况,则会招致中国人走向其他本国本钱的病院。如许韩国病院会直接面对很年夜的生计危机。为了避免这类危机本研究首选剖析中国医疗市场的情况,在比较剖析韩中两国的医疗系统及保健医疗办事市场,在个中寻觅成绩点后,提醒韩国医疗机关今后在中国的成长偏向。还要控制观光拜访韩国的中国不雅光客的医疗办事海内花费情形,再剖析中国国际的韩国医疗机关有无对韩国医疗不雅光起到决议性的感化及二者之间的关系。其研究成果是中国超高支出层的医疗费收入增长对韩国医疗机关的成长具有很年夜的作用,并且这类作用对韩国医疗不雅光也起着决议性的作用。然则韩国的医疗签证轨制从2009年才开端实施,所以很可贵到系统化的医疗不雅光资本统计数据,并且进军中国的韩国医疗机关的数量不多时光不长,所以完成统计剖析的普通化照样有很年夜的难度。经由过程这类现实剖析成果和实际考核及中国、韩国际医疗家当和医疗不雅光现状及事例,对韩国公司进军中国医疗家当和韩西医疗不雅光提出以下几种开辟计划。第1、为了中国医疗办事的成长,先要做好投入合适的贸易形式、完美的轨制、增援政策等预备任务。为了留住中国栖身的本国人及中国的高支出层顾客应实施“顾客保持/平易近间贸易医疗保险/医疗办事”相联合的贸易形式。要留住顾客,在中国的韩国医疗机关和韩国际的市场专门机关运用协力收集停止增进任务；在中历久要增进对韩中协作病院及高等安康诊断机关的体系化；进军这一范畴并供给体系的保险办事。第2、运用韩流及较好的地舆地位的亲和性,活用韩国保健家当复兴院(医疗机关韩外进军增援部。开辟和供给合适中国高支出花费阶级的整形、美容专门医疗办事和不雅光的商品。第3、与具有较多中国不雅光客的处所自治集团坚持接洽,开辟不雅光和医疗办事相联合的产物、增援中国医疗相干确当局公事员演讲会及强化交换。第4、运用收集上的韩国医疗不雅光代表主页和个体医疗机关的主页等宣扬计划,激活海内国际医疗联系关系事务和在韩国举办的探讨会宣扬韩国医疗办事的长处,能到达促进韩国医疗办事认知度的目标。第5、有需要转变经济自在区表里国人专门病院的设立等轨制,为了能与先辈国停止竞争还要供给本国人医疗法人投资嘉奖等轨制。本研究将为进军中国的韩国医疗机关和开辟医疗不雅光商品的当局机关、医疗企业、旅游企业的基本数据。往后要加强很多韩国医疗机关的事例剖析和医疗办事知足度、对医疗不雅光触及到的多种身分、患者选择病院的请求和对病院市场计谋的专门研究。 Abstract: Because of WTO's participation and opening up to the outside world, China's medical market is enjoying the highest glorious period in history. And the rapid economic growth and the degree of career progress also increased the ability of the Chinese medical market. So, the first foreign medical enterprises themselves in the China ready to enter the market, they form a race in China medical market. Other Chinese authorities plan to complete the transformation of social insurance (Nian Jin) and medical insurance after 2010. With the latent force increases ceaselessly Chinese medical market, global large medical enterprises are continuously entering the market Chinese. At the same time, Chinese authorities are also encouraged to have advanced medical skills and the cost of domestic enterprises settled in Chinese. Under such circumstances, the Korean medical service in China can not provide the Chinese people with the request of the work and the situation, it will lead to the Chinese people go to other domestic hospitals. Such a South Korean hospital will directly face a major livelihood crisis. In order to avoid this kind of crisis in this study, the first analysis of Chinese medical market, in comparative analysis of Korean and Chinese medical system and medical service market, in medium search results point to remind Korean medical authorities in the future in China's growth bias. But also control the visited South Korea China tourists medical services domestic cost situation, analyzes the China International South Korean medical authorities of South Korean medical indecent light to action of resolution and between the relationship. The research results is China super high count a layer of medical fee income growth has a very big influence on the growth of South Korean health authorities and this kind of influence on the Korean medical indecent light also plays a resolution. However Korea Medical visa rail system from 2009 to begin implementation, so it is valuable to the medical system of indecent light capital statistics, number and enter the Chinese Korean medical institutions not much time is not long so complete statistical analysis of common still have very big difficulty. Through the process the practical results of the analysis and practical examination and China and Korea International Medical belongings and medical indecent light status and examples, for South Korean companies to enter the Chinese medical belongings and Xi Han medical indecent optical raised following development plan. First, for the growth of China's medical services, the first to do a good job in the appropriate form of trade, perfect system, policy and other preparatory tasks. In order to keep China live its people and the Chinese high count customer layer should implement "customer retention and plain in the trade of medical insurance and medical services" combined form of trade. To keep customers, in China's South Korean health authorities and Korea international market specialized agencies application cooperation collection stop enhance task; in long-term to improve the ROK cooperation hospital and higher health diagnosis of organ system; enter the category and the supply system of insurance service. Second, Korean application and good geographical position of affinity, utilize Korean health possessions Renaissance Institute (medical institutions Han outside into the reinforcements. Opening up and supplying the goods of the appropriate Chinese high expenditure spending classes, the shaping, the beauty of specialized medical services and the light of the light. The third, and has a lot of China does not light Ya guest place autonomous group keep in touch, open indecent optical and medical services are joint products, to reinforce China Medical coherent quedang Bureau official member of the speech and strengthen the exchange. Fourth, Korean medical applications to collect indecent light on behalf of homepage homepage and individual medical institutions promote plan, activation of the domestic and International Medical Association Affairs and held in South Korea research will promote the Korean medical service strengths and can attain to promote the Korean medical service awareness of the target. Fifth, there is a need to change the economic free zone, the establishment of specialized hospitals in the country, in order to compete with the advanced countries have to supply their own medical corporate investment awards and other systems. This seminar will be the basic data for the government agencies, medical companies and tourism companies to enter China's South Korean medical institutions and open up the medical care. In the future to strengthen the case analysis of a lot of South Korean medical institutions and medical service satisfaction degree, the medical treatment of the light touch to a variety of factors, patients choose the hospital's request and the hospital market strategy of specialized research. 目录: |
