Language is the means to express human thoughts and passion.. And the advertisement contains human thoughts and passion of the times. More than that the trends and favor of the human consciousness about the language are reflected in the advertisement....
Language is the means to express human thoughts and passion.. And the advertisement contains human thoughts and passion of the times. More than that the trends and favor of the human consciousness about the language are reflected in the advertisement. So if we research the advertisements, we can find out how much our Korean language is influenced by the Chinese or the foreign languages.
Among the advertisements the signboards continue to influence the human lingustic customs, because they are fixed to one place for long time. In that sense it is very important to research the signboards for the understanding of the human lingustic customs of the times.
The signboards stimulates human eyes. So the impact is greater. If the signboards are incorrect, its influence upon the human lingustic customs will be serious.
Most of the languages of the signboards are consisted of the words, and mainly written language. So it is easy to access.
I researched the signboards around the Sinchon subway station, where there are many restaurants and amusement stores for many students.
I tried to find out the reasons of the incorrect use of the Chinese and foreign languages. And I also tried to find out the way to purify the Korean language.
I researched the signboards accruately from 3rd.February.2003 for 3 days. and once again in 17th.February. 2004. I surveyed 382 signboards.
As results I can find out the problems as follows
1, From the aspect of the vocabulary, 38.5% of the signboards were written in western languages. Those written in mixed languages were 33.5%. Even the signboards written in Chinese were more than those in native languages. 4% of the signboards were written in Japanese.
The signboards in foreign languages can be harmful for the students. To show them signboards in the native language, there are opinions of using dialects or importing North Korean words.
2, Grammatically 90% of the signboard languages are nouns. But some are in adjective or adverb. It is desirable to use these adjective or adverb in grammar, and to write sentences.
3, In inscription, the Korean language should be written in grammar. Unnecessary Chinese or foreign language should be excluded.
For the purification of the signboard language the following ways are presented in this article.
First, there shoule be efforts to actively find the beautiful native languages.
Second, the masscommunication companies need to initiate minimizing the use of the foreign languages.
Third, special institutes should be established. Also there need to be the institutes which can encourage the use of the native language, and correct the fallacy.
Fianlly, it is absolutely necessary to educate people about the excellency of the Korean language.
，韩语论文题目，韩语论文题目 |
