There are various advertisements in modern society. We live in a society where we are in contact with advertisements every day. Modern society and popular culture are reflected in advertising.
Advertisements affect all aspects of our lives such as ec...
There are various advertisements in modern society. We live in a society where we are in contact with advertisements every day. Modern society and popular culture are reflected in advertising.
Advertisements affect all aspects of our lives such as economy, society, culture, and education. This study analyzed patterns of the reverse effects of advertisements based on the advertisements of printed materials.
There are many patterns in the reverse effects of printed matters' advertisement such as unfairness, imitation, wrong comparative advertisement, and sex appeal. This study examined both domestic and foreign cases of the patterns.
The result of the analysis is that the reasonable regulation, is required to diminish the reverse effects of advertisement; this including unfair advertisement.
The regulation of unfair advertisement should be consistent in a contemporary sense and applied to detailed problems. Additionally, it is required to integrate disordered regulations into clear and reasonable standards, thus balancing regulations.
An advertiser should be required to have social and ethical responsibility for the information transmitted through advertisements because of the effect on the people' s lives. An Advertiser should contribute to his company's prosperity and consumer's profit with a rightful sense of values and ethical responsibility.
Advertisements must not ignore the cultural systems and social norms. They must be consistent in social ethnicity and publicity. Advertisements must have social responsibilities such as its social and cultural role that are deeply connected with the public.
When advertiser produces an advertisement, he must consider maximizing the social public good and minimizing the reverse social effects.
The consideration of social public good diminishes the criticism against advertisement in society.
In conclusion, in terms of the advertising industry, a sound and friendly social environment can achieve the maximization of long - term advertisement's proficiency.
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