SNS (Social work Service) is a very important service that the Internet can provide. Within a few years, several different SNS services have appeared and individuals and businesses all over the world have used SNS for variety of reasons. Currently,... SNS (Social work Service) is a very important service that the Internet can provide. Within a few years, several different SNS services have appeared and individuals and businesses all over the world have used SNS for variety of reasons. Currently, the integration of marketing and SNS has been a new and powerful tool to gather information about markets and apply sales strategies. This implements literature research and positive research to gather advanced research s and statistics of relative organizations and research materials to better understand China’s E-commerce construction and the service environment for SNS usage in China. Based on advanced research, three different categories have formed to describe how small and medium size businesses in China would utilize SNS and the effects on outcome within E-commerce. The first category is the CEO’s innovativeness, product suitability, and business structure with professionals. The second category is the ease and usefulness of SNS and other features of SNS such as managing customers and how that will affect the application level of SNS. Lastly, the third category is about analysis using SPSS based on surveys concerning strength in the industry depending on the external environment, government support systems, and how changes in the market environment relates with external environmental factors for China’s small and medium size enterprises(SMEs). To analyze the empirical survey result on sample Chinese SMEs, the following statistical methods were implemented: confirmatory factor analysis, reliability analysis and regression analysis. The research result has empirical analysis finding concerning, the internal corporate factors: the innovativeness of the CEO, SNS expertise, SNS characteristics; the ease, utility, and environmental factors; as well as the intensity of industrial competitiveness, governmental support policy and change of business environment, have a positive influence on intensity of utilization of SNS. Also, within the utilization scope which is the utilization level of other SNS, the internal corporate factors: innovativeness of CEO, suitability of products, and SNS expertise, SNS characteristics include: ease, utility, and consumer management of SNS, as well as environmental factors: such as industrial competitiveness, governmental support policies which may seem influential on the analysis result. Furthermore, the intensity of utilization from the utilization level does not affect on direct the utilization outcome: sales improvement, the frugality of labor costs, and more, whereas the intensity affects the indirect utilization outcome, such as the improvement of degree of awareness, acquisition of consumer prepossession and more. The result, therefore, shows the utilization scope of SNS has influence on all utilization outcomes. The uppermost limits of this research are as follows: First, the survey research is extracted from samples of small corporations from China, but it is difficult to determine whether target corporations use SNS, and whether the researched corporations represent all small corporations from China. Second, some worldwide SNS such as Facebook are restricted in China and most of the corporations in China use Chinese SNS which is developed locally. Thus, the more popular SNS around the world, such as Facebook, are difficult to be extended and applied in small corporations in China as a utilization determinant of SNS. Lastly, it is undeniable that existing research variable can be included since this research analyzed by model that is established by aggregation of variable regarding research on existing electronic trade, and other variable regarding research on SNS. In the future, research should be conducted on small and medium size businesses in China which uses SNS effectively to further SNS research. Also, in order to determine specific decision factors in SNS application level and application performance, research should be conducted on businesses which succeed using SNS as a marketing method. ，免费韩语论文，韩语论文范文 |
