This research was conducted to investigate the perception, knowledge and attitude on food additives of adult Chinese consumers, who were living in Beijing, Shenyang, Guangzhou and Zhengzhou. Data was collected from 419 questionnaires in May 20 to June... This research was conducted to investigate the perception, knowledge and attitude on food additives of adult Chinese consumers, who were living in Beijing, Shenyang, Guangzhou and Zhengzhou. Data was collected from 419 questionnaires in May 20 to June 20, 2015. The results were as following. 1. The demographic characteristics of respondents The majority of the respondents were female(58.7%), married(73.3%) and 30's(32.5%). The educational level that showed most was university graduated (58.5%). The profession was in the order of office workers(19.1%), self-employment(16%). Monthly income on average was in the order of 3000-4000 Yuan(31.3%), 2000-3000 Yuan(19.6%) and the monthly food expenditure on average was in the order of 500-1000 Yuan(29.6%), 1000-1500(26%). 2. perception on the foods containing food additives The general average of perception on food additives was 2.19 out of 4. ‘Degree of risk on excessive intake of food additives’(3.71) was highest, ‘perception of the legal base and management system’(2.99), ‘perception about food additives’(2.91), ‘Degree of perception on food labeling’(2.41). For 'degree of risk on excessive intake of food additives,' married showed significantly lower than unmarried(P<0.01). For 'level of perception on food labeling', married showed significantly higher than unmarried(P<0.01), 'level of perception of the legal and management system' showed that married was significantly lower than unmarried(P<0.001). on 'level of awareness of the legal and management system', 40’s(2.91) and 20’s(3.17) showed significantly higher than 30’s(2.9)(p<0.05). For consumer education demand, ‘Degree of risk on excessive intake of food additives’ high school graduated showed significantly lower than others(P <0.01), For ‘perception of the legal base and management system', high school graduated showed significantly lower than postgraduate(P<0.05). On ‘perception for safety of food additives’, 'ordinary' share(31%) was the most one, followed by' generally is not the case'(30%) and 'substantially true'(26%). In the answer for 'Food containg a lot of food additives', 'milk and dairy products' share(20.5%) which the largest proportion. 'Stringent system of government' was the top share(66.1%) in ‘for safe reasons of food additives'. 'Uneasy feeling for chemicals' has the largest proportion(37.4%) in the 'unsafe reasons on food additives'. The general average of perception for food additives was 3.17 out of 5, where 'The education and propaganda for food additives are need' share(4.28) was the most choice. In age, ' The education and propaganda for food additives are need' under 40’s showed significantly higher than 50’s(P<0.01). 'Processed food requires food additives' 20’s showed significantly higher than 40’s(P<0.05). For education, 'I eat foods with additives' respondents of high school graduated showed significantly lower than others(P<0.05), ' The education and propaganda for food additives are need', high school and university graduated showed significantly higher than others(P<0.001), 'uncontrolled use of food additives' high school showed significantly lower than others(P<0.05), 'food additives have risk and benefits together' showed that postgraduate was significantly higher than high school graduated(P<0.05). 3. The knowledge of food additives For the percentage of correct answers to the question regarding food additives knowledge, 'excessive use of food additives is harmless' was 78.3%, which accounted for the largest proportion. To the question 'nutritional supplements (calcium) have set in use criteria', the correct answers percentage was 15.5%, which the lowest proportion of correct rate. 'Food additives designated by government have continued security' was 48.4%, which was the highest error rate in the 10 issues. To the question 'what is a harmless food additive in human?' the correct answer rate responded as 'nutritional supplements' was 33.4%, which was generally low. 4. The purchasing attitude to food additives The general average of purchasing attitude to food additives was 3.14 out of 4. ‘Colorant’(3.38) was the highest, ‘Fragrant agent’(3.3), ‘synthetic preservative’ (3.28), ‘artificial color’(3.23), ‘artificial sweetener’(3.23), ‘Chemical seasoning’ (3.2), ‘Oxidation inhibitor’(3.05), ‘bleach’(3.04). In age, ‘Chemical seasoning’ over 50’s respondents showed significantly higher than20’s and 30’s(P<0.05). ‘Artificial sweetener’ and artificial color showed that 20’s respondents was significantly lower than 40’s(P<0.01). ‘Synthetic preservative’ showed that 20’s respondents significantly lower than over 40’s(P<0.01). For education, ‘artificial color’ and ‘Oxidation inhibitor’ showed that postgraduate was significantly lower than others(P<0.01). On the consumers' trust level for the institute offering information of food additives, the general average point was 3.01 out of 5. For the trust level on institutes provided information, university and institutes(3.46) was the highest of all. In age, ‘food and drug administration’ showed that 40’s respondents(2.98) was significantly lower than others(P<0.05), ‘hospital’ 20’s respondents(3.26) showed significantly higher than others(P<0.001), ‘canteen’ 40’s respondents(1.98) showed significantly lower than others(P<0.01). For education, ‘University and research institution’ showed that middle school graduated(2.9) was significantly lower than others(P<0.01), ‘canteen’ showed that middle school graduated was significantly higher than others(P<0.05). For the consumer psychology and action for food additives, the general average point was 3.66 out of 5. ‘Want to understand food additive information’ (4.19) was the highest, which was followed by ‘afraid to eat food containing additives’(3.87), ‘food additives disturbed on the human body’(3.85), ‘check the food labeling carefully when buy food’(3.33). Except for 'satisfactory for food labeling,' the others showed that married was significantly higher than unmarried. For education, 'Want to understand food additive information' middle school graduated showed significantly lower than others(P<0.01). In occupation, 'Want to understand food additive information' and ‘food additives disturbed on the human body’ showed that middle school graduated was significantly lower than other occupations(P<0.01, P<0.05). ‘check the food labeling carefully when buy food’ housewife and other occupation showed significantly higher than students and self-employment (P<0.05). 5. knowledge and information acquisition on food additives The primary sources which Chinese consumers obtain food additives information were in the order of ‘TV, radio’(60.1%), 'internet’(41.5%), 'handbook’(40.6%). The most concerned Information for respondents are the safety of food additives (64.0%). The main obstacle to obtain the food additives and relevant information is 'inadequacy of government advocacy and policy imperfections'(32.0%). There were 33.2% of respondents experienced security incidents caused by food additives. From the above results, Chinese consumers payed more attention to security issues caused by food additives. Especially older respondents kept aloof to buy foods with additives. Information acquisition on food additives rely mainly on television, radio and other traditional media. The most concern of Chinese consumers on food additives was safety of them. The information related food additives were lack owing to inadequacy of government propaganda and related policy. The consumer have more confidence on universities and research institutes than food companies and canteen in China. Accordingly, the food producing, manufacturing and distributing companies must have a sense of responsibility for the consumers’ safe dietary life. Also, in order to raise the trust level of the consumers towards the Chinese government’s food safety policies, consistent supervision, and management must take food related companies. ，韩语论文，韩语论文网站 |
