The Comparison of Selection Attributes of Online On-Site Payment Between Chinese and Korean: Mobile-Payment vs. Credit Card payment With the rapid development of information technology and social communication，韩语论文， the extensive use of mobiles for busi... The Comparison of Selection Attributes of Online On-Site Payment Between Chinese and Korean: Mobile-Payment vs. Credit Card payment With the rapid development of information technology and social communication，韩语论文范文， the extensive use of mobiles for business purposes becomes more and more popular and convenient a new trend of commercial methods. Many researchers believe that the mobile payment will be successful in future because of its convenience and low-cost, relative to traditional payment methods such as credit card. Among the restricting factors of the development of mobile payment, the critical factor is consumers' using willingness. Due to the special nature of mobile payment platform and instrument, mobile payment has some characteristics which affects users' willingness. Among the factors restricting the development of mobile payment, consumers' intent to use is the most critical. Due to the special nature of mobile payment platform and instrument, mobile payment has some characteristics which affects users' intent (resulting from satisfaction) . This reviewed literatures on mobile payment and consumers' use intent integration of the technology acceptance model, and theories of planned behaviour and reasoned action, and based on them, attempted to extract the relevant factors affecting consumers' intent. The exercised a survey (with the help of a professional website) South Korean and Chinese consumes and analyzed the collected data statistically using SPSS software to find out such factors as convenience, security, reliability, and economy. and examine the differences between the two national groups. Key words: mobile payment, consumers' intent, user satisfaction |
