Recently, Chinese consumer’s demand for Korea cosmetics is soaring and counterfeit goods become the biggest problem. From this perspective, this will examine the experience and characteristics of Chinese female consumers buying counterfeit Kor...
Recently, Chinese consumer’s demand for Korea cosmetics is soaring and counterfeit goods become the biggest problem. From this perspective, this will examine the experience and characteristics of Chinese female consumers buying counterfeit Korean cosmetics and how they solve problems caused by buying counterfeit goods. Besides, it also studies on the relationship among consumer rights and obligations, corporate obligation cognition and right protection activities as well as the effect ignited by their understanding of compensation methods.
Finally, this shall come up with proposals based on the research. The research results show as follows: Firstly, fake package and products occupy 51%; authentic package and fake products occupy 21%; trial products not for sale occupy 25% which mean that cosmetic companies have to conduct self-examination. Secondly, fake Korea cosmetics are bought via online shopping and therefore it should be cautious while buying Korea cosmetics. Thirdly, even though there are various methods to identify fake goods, it is also difficult for consumers to find out without paying attention to side effect. For the long run, the above phenomena will bring along with serious side effect on consumers which must be highlighted. Fourthly, concerning right protection activities, no action and abandoning because of bad luck occupy 21.4%; negative right protection activities occupy 31.5% and positive right protection activities only occupy 47.1%, no return and no complaints occupy 43.5%, people feel trouble or believe that return shall not work occupy 29%. Therefore, education should be carried out so as to help consumers take the initiative to conduct right protection activities. Fifthly, concerning consumer rights and obligations, females who are familiar with enterprise obligations and claims settlement method are tend to carry out right protection activities. Sixthly, based on the social demography characteristics of research objects, well-educated crowds, students, and staff specialists have the willing to conduct right protection activities who also take positive actions. Seventhly, education background, consumer right and obligation awareness and enterprise obligation recognition will affect females’ right protection activities because well-educated crowds are exposed to the knowledge of consumer rights.
However, this research is limited because the research is carried out online and the percentage of consumers shopping online is dominant which shall lead to one-sidedness. Besides, it is difficult to tell the truth from the false and some results are not completely accurate.
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