Nowadays, with the trend of economic globalization is increasingly significant, national culture also broke through the border, began to move towards the world. The national culture is more and more frequent in the whole world. On the one hand, promot... Nowadays, with the trend of economic globalization is increasingly significant, national culture also broke through the border, began to move towards the world. The national culture is more and more frequent in the whole world. On the one hand, promoted the global cultural integration and development, it promotes the integration and development of a global culture, on the other hand also promotes the development of the national economy. The current international competition is not only the economic strength of the competition, but also the cultural soft power of contest, which country has the advanced culture, which country will occupy the advantageous position in the international competition. China and South Korea close exchanges since ancient times, Especially since the establishment of diplomatic relations between the two countries in the early 90's of last century. The two countries have carried out extensive exchanges in the fields of economy, culture, education, science and so on, which have promoted the development of the two countries. One of the most striking is the Korean pop culture “Hallyu”. In recent years, China’s domestic everywhere filled with south Korean TV dramas, popular music K-pop, cosmetics, clothing and electronic products and so on, set off a wave of culture In China, so that the Chinese people know about the South Korea. More make a large number of South Korea exports to China, has been a huge economic benefits. In this , the status, definition, cause, dispersing, impact and some other backgrounds of Hallyu are analyzed. On the basis of the success of China's domestic Korean economy to analyze the Korean commercial promotion strategy usage, and this opportunity to expand the Korean culture is the main purpose of the study. China's Hallyu content genre (drama, music and entertainment programs) through the successful case studies presented studies utilize the success (food, fashion, cosmetics, star) in Korean business practices. Furthermore, directed by the Hallyu marketing, the Korean enterprises who want to take part in the market of China should aim at fine quality as well as low price to gain ascendancy over others. A case study on Hallyu marketing of Cosmetics industry, garment industry and Korean stars, and so on business used here provides a strategy of Hallyu marketing. By taking advantage of South Korean Culture Trend, Korean enterprises could improve their image not only for their products and themselves, but also for Korean as a whole, which will be a splendid chance for Korea to show itself to China as well as to the whole world. ，免费韩语论文，韩语毕业论文 |
