라이프스타일에 따른 화장품 구매행동에 관한 연구 : 북경지역 여성들을 중심으로 [韩语论文]

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In this study, we determined that it means to study in women 20-40 in Beijing area through social participation and interest in identifying women beauty cosmetics purchasing behavior according to their lifestyle. The widening and diversifying the stat...

In this study, we determined that it means to study in women 20-40 in Beijing area through social participation and interest in identifying women beauty cosmetics purchasing behavior according to their lifestyle. The widening and diversifying the state of women's consumption analysis through the relationship of lifestyle and cosmetic purchase and the purpose of presenting the information in an efficient marketing strategy for the development of the cosmetics industry.
First, the 20-40 women to learn how to be classified by the type of lifestyle, then we analyze the characteristics of each subdivided populations.
Second, determine the buying behavior of functional cosmetic concern due to lifestyle, skin makeup lasts rate, color cosmetic brand growth, buy a place, you know that there is a difference between the 20-40 women's groups through a detailed questionnaire about the brand selection criteria see.
Third, the purchase value of the buying process to be pursued in cosmetics, thus divided into two when using explores.
Key Words: Chinese female lifestyle, Type of lifestyle, Cosmetic action, Cosmetics Purchasing Behavior

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