중국에 진출한 한국 대형할인점의 브랜드 이미지와 서비스풀질이 고객신뢰 및 만족에 미치는 영향에 관한 연구 : 중국 상해 이마트 중심으로 [韩语论文]

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In this study examine brand image, customer service ,environment, commodity has impact on customers trust and customer trust effect on costumer satisfaction The study was aimed to present a method to suggesting a guide for marketing basis to manageme...

In this study examine brand image, customer service ,environment, commodity has impact on customers trust and customer trust effect on costumer satisfaction The study was aimed to present a method to suggesting a guide for marketing basis to management development for managers. For this purpose, questionnaire survey based on E-mart in shanghai

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