한류의 인식이 관광지 이미지 및 만족도, 행동의도에 미치는 영향 연구 : 일본 관광객 중심으로 [韩语论文]

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The study aims to examine the influence of the awareness Korean Wave on the Korean Tourist Destination image and satisfaction of tourists with the highlight on the Japanese tourists coming to Korea to see the Korean tourist resorts made known through ...

The study aims to examine the influence of the awareness Korean Wave on the Korean Tourist Destination image and satisfaction of tourists with the highlight on the Japanese tourists coming to Korea to see the Korean tourist resorts made known through the Korean popular culture such as the korean food and so on. That is, this study is going to research the relation between the culture of the Korean Wave and the tourist destination image, the tourist destination image and the satisfaction of tourists, the satisfaction of tourists and the behavioral response of tourists and the tourists destination image and the behavioral response with a focus on the influence of the Japanese tourists' awareness of the Korean Wave on the Korean tourist destination image and the relation of influence between the Korean tourist destination image and the satisfaction of tourists, the intention to revisit and the intention to recommend. Furthermore, to seek the regional or national programs to increase the Japanese tourists through the improvement of the tourist destination image.

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