In tourism, Social media is deemed to be the area where people explore and share tourism and travel information besides personal experiences. When an individual is making a touring decision, like choosing a travel destination or arranging a trip, the ...
In tourism, Social media is deemed to be the area where people explore and share tourism and travel information besides personal experiences. When an individual is making a touring decision, like choosing a travel destination or arranging a trip, the anxiety which follows pushes people to look up other users' advice and most people's preferences, or follow what famous bloggers do and recommend in order to adopt related travel information. Based on this fact, we can infer that information cascade has a deep impact on individual's travel behavior， even though we lack related research in the tourism field. In terms of research about information adoption，韩语论文题目，韩语毕业论文， existing s usually take on the attributes of information, thus this dissertation aims to infer the network effects of information cascade and reputation, and embark on the information adoption research with information attributes.
Online survey period, 2014 October 20 to October 23, Total 350 and 315 department of wealth by distributing a online survey was used in the empirical analysis. Data analysis program SPSS WIN Version 20.0 statistical package was analyzed using frequency analysis, reliability analysis, factor analysis, regression analysis was verified by.
This research is summarized as follows: First, while in the process of exploring for tourism information in the social media, the public institutions or companies promoting and marketing tourism services through it that pretend to obtain the continuous visit of information consumers need to put an effort in the improvement of the credibility and utility perceived by them through information cascade and information features. Secondly, after the understanding of the influential factors of the acceptance of real information it is expected that, while integrated services which provide varied information and contents to be obtained by the consumers who find their desired information through the use of social media are being developed, there is an advancement and even a spreading of the outcomes of worth of mouth marketing.
The meaning of the research result is, This research is of importance because previous studies related to the accommodation of information focused mainly on the analysis of the informational features, however this research is valuable for the tourism field because it intended to, while deducing the effects and prominence of information cascade networks, divide into five factor the informational features (suitability, professionalism and novelty).
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