한·일 TV 애니메이션 마법소녀 캐릭터 비교 연구 (2)[韩语论文]

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A Comparative Study of Magical Girl Characters of Korean and Japanese TV Animations The girl culture which started in Japan produced various cultural contents in which a girl character appears. The cultural content characters within the range of the ...

A Comparative Study of Magical Girl Characters of Korean and Japanese TV Animations The girl culture which started in Japan produced various cultural contents in which a girl character appears. The cultural content characters within the range of the girl culture such as songs, animations, movies, dramas, manga, etc., attracts sympathy of girls through stories of growing, adolescence, friendship and love, etc. The charm of the girl culture is in the girl who is pure, fragile and mysterious. Especially, in the magical girl animations where a girl character plays the main role, unrealistic sides are maximized and vitalizes imagination of the viewers. The first girlish animation with a girl playing the main character was the magical girl stuff and has a history of approximately 50 years from “Magician Sari, Sally, the Magical Princess,” in 1966 to 2016. For 50 years, the force which gave birth to various magical girl animations is in the character of the magical girl. The structure of the storyline in which a young girl character of ordinary, weak and incomplete image turning into a special existence like a hero story through a special power provides imagination to the viewers to takeoff from the ordinary to the out of ordinary. In case of Korea, magical girl animation started when TBC (Tongyang Broadcasting Company) broadcasted in the TV “Magician Sari, 1966” after changing its name to a Korean style, “Sally, the Magical Princess” in 1975. Thereafter, many Japanese magical girl animations came into Korea and from the 2000s, Korea actively started to on its own and broadcasted magical girl animations. Korean magical girl animations in many cases imitated elements of Japanese magical girl stuff which was proved to be commercially successful like toys. Therefore, the magical girl characters and the structure of the storylines of Japan and Korea show similarities. However, Japanese magical girl stuff has history of approximately 50 years from 1966 to the present and Korean magical girl stuff animations started being produced actively only approximately 10 years ago. Due to such difference in the timing in the production of the magical girl stuff, the magical girl animation characters of the two countries inevitably differ. Also, the difference also occurs from the difference in the nationality of Japan and Korea and in the images of girls of the two countries. More than anything, the current image of girls takes an important position in the popular culture of Japan and Korea. Girl characters in the girl groups (idols) such as AKB48 of Japan and Girls Generation, I.O.I of Korea played a large role in producing the popular culture. Not just girl groups, but also the fashion, makeup and hair of girl characters in animations, manga and magazines affect viewers and lead to consumption. Namely, girls are one of the main player of the current popular culture. Therefore, studying the image of girl character in the animations of the two countries is seen to be meaningful as material of effects of the popular culture. Accordingly, this study analyzed cases of girl characters in magical girl animations of the two countries, Korea and Japan, from the 2000s. The Japanese magical girl animations “Free Cure Series (2004~)” and “Magical girl Madoca ☆ Magica (2011)” and the Korean magical girl animations, “Chilingchiling Secret Juju (2012~)” and “Flower ring Heart (2016)”are used for case analysis to look into any similarities and differences in the magical girl characters of the two countries. The similarities of the magical girl characters of Korea and Japan can be largely divided into five things. The first is having no nationality. The second is the similar method of transformation. The third is the similar background of stories and structure of storylines. Fourthly, the story is progressed through the same-sex friendship among girl characters. Lastly, for they are portrayed as autonomous subjects who decide to transform using magic for their own ambitious. On the other hand, the differences in the magical girl characters of Korea and Japan are observed to be the following five things. The first one is the role of male characters. The second is the ambition for climbing up the social ladder. The third is the existence of girl group (idol) element. The fourth is delivery of image of lookism. Finally, there is difference in personalities. Through the differences and similarities of the magical girl characters of Korea and Japan, three large implications can be drawn for developing Korean magical girl animations. They are firstly, the issue of diversity of magical girl characters, secondly, the necessary role of delivering the image of forward-looking girl for the magical girl character and thirdly, establishing identity of the magical girl animation genre. The scope of this study is limited to the girl characters in the magical girl animations for girl images but as animations are an important area leading the Korean popular culture from the 2000s, it would be seen worthwhile to study. I hope that this study can serve as a basis for studying girls which is currently the Korean popular culture code.

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