Human being started to live lives in the beginning to satisfy lives of clothing, food and dwelling. Men could develop clothing, food and dwelling owing to tremendous development of civilization and science. Human being could do food life by collection and farming about 4 million years after being born. And then, human being made change lives by hundred years industrial revolution. Men could take genetically modified food and food with additives owing to scientific development to increase scientific hormone very much. Men took fast food and others to take actions quickly and to develop new food culture. Men thought of problems and future direction at the phenomenon to consider alternative such as slow food, organic farming and others. Another social phenomenon of gigantic distribution business made appearance. Gigantic distribution business destroyed farming and fishing business to let some of them earn much money and expel farming in each country. The local food movement was made to produce safe food and to revive local economy. Chapter 2 of theoretical background described contents and values of local food. The study investigated buying motives, attitudes, participation, satisfaction of the use and repurchase depending upon demographic characteristics, and effects of buying motives upon buying attitude, participation and satisfaction of the use and repurchase. And, the study investigated effects of buying participation upon satisfaction of the use, and effects of satisfaction of the use upon repurchase. The subject was consumers in Gyeonggi-do who made use of direct sales of local food for 30 days from August 10, 2016 to September 9, 2016. Sampling, demographic statistics, factor, reliability, difference and regression were used. SPSS/WIN 23.0 was used. The findings were: Buying motive of local food had no significant difference depending upon the subject number 1. Pursuit of the health had no significant difference. Environmental friendliness of buying motive at their age of 60s or old and the 20s was more significant than that at the age of younger than 19 years old. The one unmarried was significantly higher than the one married was. The unemployed was significantly higher than students were. 2-years college graduate was significantly high. Access of buying motive was significantly high depending upon occupation, and mean of students was the highest. One member of the family was the highest. Graduate school graduate was higher than college graduate was. The one earning million KRW or less was higher than the one earning 4.01 to 5 million KRW was. The one who bought at 51,000 to 100,000 KRW or less was significantly higher than the one who bought at 151,000 to 200,000 KRW. Economic motive of the one who was 60s or older was significantly higher than that of the one who was 19 years old as well as at the age of 50s was. One to two of family member was significantly higher than three to four of family member was. Graduate school graduate was significantly higher than college graduate was. Earning of 3.01 million to 4 million KRW was significantly higher than that of 4 million to 5 million KRW was. The married had higher social motive than the unmarried had. Health, access, economic advantage and society of buying motive of subject 2 had influence upon participation in buying. Participation in buying of subject 3 had influence upon satisfaction of the use. Satisfaction of the use of subject 4 had influence upon repurchase. Types of groups varied depending upon buying motive of the subject 5. Community 1 had high social status, environment, access and economy. Community 2 had high health and low economy and access. Community 3 had high social status and low access. Community 4 had low social status, health, environment friendliness, economy and other buying motives. Buying motive of subject 6 varied depending upon group: Men occupied 17.2% (49 persons). Health and environment friendly group of community 1 occupied 16.3 % (13 persons), and group having no influence of community 2 did 17.9% (12 persons), and health and economic group of community 3 did 12.9% (8 persons), and economic and social group of community 4 did 21.1% (16 persons). And, women did 82.8% (236 persons): Health and environment friendly group did 83.8% (67 persons), and group having no influence did 82.1% (55 persons), and health and economic group did 87.1% (54 persons), and economic and social group did 78.9% (60 persons). Community had no significant difference depending upon gender. Community had significant difference depending upon age (p<.05). Marital status had no significant difference. Occupation had significant difference depending upon community (p<.05). Members had significant community (p<.001). Education had no significance. Income had significant community (p<.05). Buying cost had significant community (p<.05). Group that had high health and environment friendliness had 80 persons of community, and group having no influence by motives had low society, health and environment friendliness with 67 persons. Health and economic group had high health and economic motives, and community with low access occupied 62 persons, and the one with high economic and social motive did 76 persons. The findings were: The findings varied depending upon region and age. But, domestic laws on local food were effective from 2015 until present time. Current investigation into local food was made to examine trends and producers and to keep order of concepts and to investigate buying motives of local food. Most of studies investigated consumers at a place. This study investigated demographic difference of buying motives of local food to examine effects upon participation in buying, satisfaction of the use and repurchase. The study investigated consumers' buying not from one motive but from complex motives. The findings could help find out effects having influence upon development of direct business by one motive in complex ways to develop direct business. Further studies are needed to investigate by more samples and various kinds of regions and to examine customers of local food shops and distributors and to find out future directions of local food. ，免费韩语论文，韩语论文题目 |
